Top Ads on mytaxi - L'App per i taxi

mytaxi - L'App per i taxi Background Introduction:

Con 10 milioni di download e 100.000 tassisti con licenza, mytaxi è disponibile in oltre 100 città europee. In Italia siamo a Milano, Roma, Torino e Napoli

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

mytaxi - L'App per i taxi has been advertising and marketing on Facebook for many years. And mytaxi - L'App per i taxi has placed 48 of ads on the Facebook platform in the last month. In the past few years,mytaxi - L'App per i taxi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for mytaxi - L'App per i taxi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for mytaxi - L'App per i taxi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from mytaxi - L'App per i taxi.

BigSpy

1.mytaxi - L'App per i taxi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  mytaxi - L'App per i taxi  mytaxi - L'App per i taxi  mytaxi - L'App per i taxi
Page Categories  Taxi Service  Taxi Service  Taxi Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

mytaxi - L'App per i taxi Marketing Objectives Analysis: 

mytaxi - L'App per i taxi has been operating in Taxi Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. mytaxi - L'App per i taxi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.mytaxi - L'App per i taxi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Inizia ora con FREE NOW.  Inizia ora con FREE NOW. Inizia ora con FREE NOW. 
Ad Copy Text  FREE NOW è l’app per chiamare taxi in + di 100 città e 9 Paesi europei. Prenota e vai ovunque vu...  FREE NOW è l’app per chiamare taxi in + di 100 città e 9 Paesi europei. Prenota e vai ovunque vu...  FREE NOW è l’app per chiamare taxi in + di 100 città e 9 Paesi europei. Prenota e vai ovunque vu...
Link Description  ‎FREE NOW (formerly mytaxi) is a licensed ride-hailing app for black cabs and taxis in 10 European countries. Book easily, pay in-app quickly and complete your trip safely! HOW IT WORKS 1. Enter your destination 2. Book a taxi near you 3. Track your taxi driver's arrival 4. Pay the fare easily thr...  ‎FREE NOW (formerly mytaxi) is a licensed ride-hailing app for black cabs and taxis in 10 European countries. Book easily, pay in-app quickly and complete your trip safely! HOW IT WORKS 1. Enter your destination 2. Book a taxi near you 3. Track your taxi driver's arrival 4. Pay the fare easily thr...  ‎FREE NOW (formerly mytaxi) is a licensed ride-hailing app for black cabs and taxis in 10 European countries. Book easily, pay in-app quickly and complete your trip safely! HOW IT WORKS 1. Enter your destination 2. Book a taxi near you 3. Track your taxi driver's arrival 4. Pay the fare easily thr...
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  USE_MOBILE_APP  USE_MOBILE_APP
Text Word Count 103  103  103
Like 61  106  17

mytaxi - L'App per i taxi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. mytaxi - L'App per i taxi Top 1 ads got 61 likes. mytaxi - L'App per i taxi uses a sentence with the finishing touch title: “Inizia ora con FREE NOW.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. mytaxi - L'App per i taxi shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. mytaxi - L'App per i taxi should continue to optimize the ad content.

3.mytaxi - L'App per i taxi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-05-2020-03-09  2020-01-23-2020-03-09  2020-02-24-2020-03-09
Landing Page Link  http://itunes.apple.com/app/id357852748  http://itunes.apple.com/app/id357852748   https://itunes.apple.com/us/app/id357852748

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by mytaxi - L'App per i taxi are successful.

mytaxi - L'App per i taxi Creative Analysis: 

mytaxi - L'App per i taxi placed a Video ad in 2020-03-05-2020-03-09, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.mytaxi - L'App per i taxi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

mytaxi - L'App per i taxi has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.mytaxi - L'App per i taxi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-03-09  2020-01-23-2020-03-09  2020-02-24-2020-03-09
During  5 days  47 days 15 days 
Like  61  106  17
Share  5  9  2
Comment  2  15  1

Advertising effectiveness is a direct manifestation of advertising. mytaxi - L'App per i taxi ‘s Top 1 ad received 61 likes, 5 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for mytaxi - L'App per i taxi, helping mytaxi - L'App per i taxi to grasp the ad data more clearly.