Top Ads on myPOS

myPOS Background Introduction:

myPOS provides integrated and affordable payment solutions, changing the way businesses accept card payments across all channels - at the counter, online and mobile.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

myPOS has been advertising and marketing on Facebook for many years. And myPOS has placed 121 of ads on the Facebook platform in the last month. In the past few years,myPOS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for myPOS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for myPOS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from myPOS.

BigSpy

1.myPOS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  myPOS  myPOS  myPOS
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

myPOS Marketing Objectives Analysis: 

myPOS has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. myPOS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.myPOS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Accept payments online with myPOS  How to take payments online securely Hent din terminal 
Ad Copy Text  Start accepting payments online or by phone with myPOS PayLink, PayButton, eCommerce checkout or Vir...  Start selling online with myPOS and give your business an edge over the competition! ✔️ Create P...  Leder du efter en pålidelig POS-terminal til din virksomhed? myPOS tilbyder dig en række af betali...
Link Description  No setup or subscription fees. Instant settlement of funds.  N/A  Med få du en øjeblikkelig udbetaling uden månedlige gebyrer!
Website Link  www.mypos.eu  www.mypos.eu  buy.mypos.eu
CTA  SIGN_UP  LEARN_MORE  SHOP_NOW
Text Word Count 114  328  114
Like 16  111  0

myPOS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. myPOS Top 1 ads got 16 likes. myPOS uses a sentence with the finishing touch title: “Accept payments online with myPOS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. myPOS shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. myPOS should continue to optimize the ad content.

3.myPOS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-08-07-2020-06-16  2019-08-11-2020-06-16  2020-05-18-2020-06-05
Landing Page Link  https://www.mypos.eu/en/online-payments?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=EEA+-+EN+-+Online+Payments&utm_content=22-40+-+Business+owners+Online+Square+Ad+Accept+Payments  https://www.mypos.eu/en/online-payments?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=EEA+-+EN+-+Online+Payments&utm_content=EEA+-+Online+Payments+-+Business+owners+-+Post+-+Ecommerce+Animation+Video   https://buy.mypos.eu/da

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by myPOS are successful.

myPOS Creative Analysis: 

myPOS placed a Image ad in 2019-08-07-2020-06-16, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.myPOS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Romania,Lithuania,Poland  N/A
Language  English  English  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

myPOS has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.myPOS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-07-2020-06-16  2019-08-11-2020-06-16  2020-05-18-2020-06-05
During  315 days  311 days 19 days 
Like  16  111  0
Share  2  14  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. myPOS ‘s Top 1 ad received 16 likes, 2 shares, 0 comments in just 315 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for myPOS, helping myPOS to grasp the ad data more clearly.