Top Ads on motusbank
motusbank Background Introduction:
meet motusbank: where banking feels good If you’re curious about the name, motus literally means movement. And as a new movement in banking, motusbank is committed to making a real difference in the financial lives of Canadians.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
motusbank has been advertising and marketing on Facebook for many years. And motusbank has placed 2 of ads on the Facebook platform in the last month. In the past few years,motusbank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for motusbank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for motusbank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from motusbank.
1.motusbank Top 3 Ads Basic Understanding
|Page Categories||Finance Company||Personal Blog||-|
motusbank Marketing Objectives Analysis:
motusbank has been operating in Finance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. motusbank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.motusbank Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||5-Year Fixed at 2.71%||motusbank - Where banking feels good||-|
|Ad Copy Text||Get a 5-year fixed mortgage at just 2.71% from motusbank.||I truly believe that every Canadian deserves at shot at owning their own home, and with motusbank, t...||-|
|Link Description||A new movement in banking – digital and full service, super simple and incredibly convenient. Meet motusbank. Where banking feels good.||-|
|Text Word Count||57||397||-|
motusbank Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. motusbank Top 1 ads got 3 likes. motusbank uses a sentence with the finishing touch title: “5-Year Fixed at 2.71%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. motusbank shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. motusbank should continue to optimize the ad content.
3.motusbank Top 3 Ads Creative Selection
|Landing Page Link||https://www.motusbank.ca/Accounts/Mortgages?utm_campaign=Mortgages&utm_source=facebook&utm_medium=Social&fbclid=IwAR2XkoYbN1EbNAG_JgwggdpEYu_meTL_RoaEqErJ-Zp20Y2MS5IKtqVgYcQ||https://www.motusbank.ca/||-|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by motusbank are successful.
motusbank Creative Analysis:
motusbank placed a Image ad in 2020-05-10-2020-05-12, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.motusbank Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
motusbank has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.motusbank Top 3 Ads Performance Display
|During||3 days||6 days||-|
Advertising effectiveness is a direct manifestation of advertising. motusbank ‘s Top 1 ad received 3 likes, 1 shares, 4 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for motusbank, helping motusbank to grasp the ad data more clearly.