Top Ads on momo購物網

momo購物網 Background Introduction:

【客服相關】 若有客服需求,請至會員中心網路意見箱:https://momo.dm/yyNnJz (需先登入會員) 【下載momo購物網app】 App store� http://apple.co/1Gsm3rD Google play� http://bit.ly/1TubHwM

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

momo購物網 has been advertising and marketing on Facebook for many years. And momo購物網 has placed 317 of ads on the Facebook platform in the last month. In the past few years,momo購物網 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for momo購物網 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for momo購物網. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from momo購物網.

BigSpy

1.momo購物網 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  momo購物網  momo購物網  momo購物網
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

momo購物網 Marketing Objectives Analysis: 

momo購物網 has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. momo購物網 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.momo購物網 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  momo空調涼夏大作戰  海爾 12公斤3D蒸氣洗脫烘滾筒洗衣機 【獨家送DC扇★Haier 海爾】★6/15-30洗冰節登記送mo幣★12公斤3D蒸氣洗脫烘滾筒洗衣機(HWD120-198GR) 
Ad Copy Text  -  -  紓鴨購物節 滿額搶$6,000 每日來簽到最高抽$666 不限金額下單抽FUJI按摩沙發 ...
Link Description  6/30前指定空調獨家送14吋DC扇  6/1-6/30前加碼再送14吋DC風扇  N/A
Website Link  momo.dm  momo.dm  xx.c.appier.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 422  729  202
Like 80  56  0

momo購物網 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. momo購物網 Top 1 ads got 80 likes. momo購物網 uses a sentence with the finishing touch title: “momo空調涼夏大作戰”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. momo購物網 shared 422 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. momo購物網 should continue to optimize the ad content.

3.momo購物網 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-09-2020-06-20  2020-06-01-2020-06-18  2020-05-28-2020-06-18
Landing Page Link  https://www.momoshop.com.tw/edm/cmmedm.jsp?msu=1&msu=1&lpn=O4EdG28jdNB&n=1&osm=t07&utm_source=fbAd&utm_medium=buy0610I  https://www.momoshop.com.tw/goods/GoodsDetail.jsp?msu=1&i_code=7640860&osm=t07&utm_source=fbAd&utm_medium=buy0506D   https://www.momoshop.com.tw/goods/GoodsDetail.jsp?i_code=7640860&&_atrk_c=PUMHxkInQ7SOqvX0QZn9HA&_atrk_cr=LFjKa0jwTCyMiSaTWpH_lQ&_atrk_pt=03YSq38lBUmWe3bSPc0u&_atrk_bi=HsRfuFxmC4OXvwV7zSzsXg&_atrk_f=UnOqQfhsSXimpedle8HuQPLl0SKd2MiN3-srv-Txw2HzM0Q2bzX8_ru7ixCxg5H6mUQjh3494nC3Ls911ddBMW0aV632hFxAoaAx54NSCozSdVObNJTffw1vZPi0qm8jNquaCD-tsVJBDwzZduiaJJ7klQ0tJd_2OfIAdxPDicyTq52wGFlUSQySMf6zNcWE2u06IC27U2K4UEW6XiKYA62ikn3bdYVHavikotb2a6nBgvwTYMY0uRp7-u-f8OQkZSqS-TMGvrnmrKefMd5RSFZ2-1SkmOJkVJIDD6&fbclid=IwAR2BitV8xqa89xAmC-_PWAEYgFdIRf9wl1qVhoMsXQBVctEuU955KfsEM2Q&osm=Ad03&utm_source=retargeting&utm_medium=appier_DPA_all&utm_content=bn

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by momo購物網 are successful.

momo購物網 Creative Analysis: 

momo購物網 placed a Image ad in 2020-06-09-2020-06-20, and got 80 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.momo購物網 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

momo購物網 has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.momo購物網 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-01-2020-06-18  2020-05-28-2020-06-18
During  12 days  15 days 22 days 
Like  80  56  0
Share  1  3  4
Comment  4  6  0

Advertising effectiveness is a direct manifestation of advertising. momo購物網 ‘s Top 1 ad received 80 likes, 1 shares, 4 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for momo購物網, helping momo購物網 to grasp the ad data more clearly.