Top Ads on mako

mako Background Introduction:

ברוכים הבאים לעמוד הפייסבוק הרשמי של אתר mako - חדשות, בידור, וידאו, משחקים, תוכניות קשת ועוד עשרות אתרי וערוצי תוכן

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

mako has been advertising and marketing on Facebook for many years. And mako has placed 1118 of ads on the Facebook platform in the last month. In the past few years,mako has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for mako on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for mako. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from mako.

BigSpy

1.mako Top 3 Ads Basic Understanding

   top1  top2  top3
Name  mako  mako  mako
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

mako Marketing Objectives Analysis: 

mako has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. mako best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.mako Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  תחקיר: החומר המסרטן שלא מנוטר בחלק מאזור מפרץ חיפה  10 דרכים לחתונה לבנה קלאסית משלכם אבסולוט 
Ad Copy Text  לא רק "הלבניה" שבורה, גם הנתונים: מאחורי סיסמת "האזור המנ...  אהבתם את החתונה של מור ומאור? 10 דרכים לחתונה לבנה קלאסי...  -
Link Description  מאחורי סיסמת "האזור המנוטר בעולם" במפרץ חיפה והסביבה, מסתתר הרבה מאוד אוויר חם. רק שליש מהתחנות מודדות בנזן, שמסרטן בוודאות, וגם בהן הנתונים לוקים בחסר  היכנסו >>  N/A
Website Link  mako.co.il  bit.ly  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 427  195  271
Like 11  28  314

mako Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. mako Top 1 ads got 11 likes. mako uses a sentence with the finishing touch title: “תחקיר: החומר המסרטן שלא מנוטר בחלק מאזור מפרץ חיפה”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. mako shared 427 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. mako should continue to optimize the ad content.

3.mako Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-18-2020-06-19  2020-06-05-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.mako.co.il/health-magazine/Article-18808d36f46c271027.htm  https://www.mako.co.il/tv-married-at-first-sight/season3-articles/Article-57ae5abbd07b071026.htm?utm_source=Facebook&utm_medium=MakoPage_cpc&utm_campaign=cpc_shatap&partner=facebook   https://www.facebook.com/keshet.mako/videos/1117949488590436/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by mako are successful.

mako Creative Analysis: 

mako placed a Image ad in 2020-06-18-2020-06-19, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.mako Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

mako has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.mako Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-05-2020-06-18  2020-06-14-2020-06-18
During  2 days  14 days 5 days 
Like  11  28  314
Share  8  1  27
Comment  0  4  19

Advertising effectiveness is a direct manifestation of advertising. mako ‘s Top 1 ad received 11 likes, 8 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for mako, helping mako to grasp the ad data more clearly.