Top Ads on lululemon Singapore

lululemon Singapore Background Introduction:

ION Orchard #B1-11 Tel:+65 6634 1895 Takashimaya Ngee Ann City TwrB #03-12B Tel: +65 6694 2347 Duxton 79 Duxton Road Tel: +65 6221 8130

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

lululemon Singapore has been advertising and marketing on Facebook for many years. And lululemon Singapore has placed 90 of ads on the Facebook platform in the last month. In the past few years,lululemon Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for lululemon Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for lululemon Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from lululemon Singapore.

BigSpy

1.lululemon Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  lululemon Singapore  lululemon Singapore  lululemon Singapore
Page Categories  Sportswear Store  Sportswear Store  Sportswear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

lululemon Singapore Marketing Objectives Analysis: 

lululemon Singapore has been operating in Sportswear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. lululemon Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.lululemon Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sweat More, Spend Less  lululemon Singapore Home workouts made easy 
Ad Copy Text  Get your mid-year endorphins with your favourite styles for less.  Whether it’s an outside-day, an inside-day or an inside-outside-inside-outside day, we have Align ...  Transform your home into a studio in no time with our new yoga accessories.
Link Description  Free Shipping + Returns  N/A  Free Shipping + Free Return
Website Link  www.lululemon.com.hk  www.lululemon.com.hk  www.lululemon.com.hk
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 65  146  75
Like 14  2  4

lululemon Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. lululemon Singapore Top 1 ads got 14 likes. lululemon Singapore uses a sentence with the finishing touch title: “Sweat More, Spend Less”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. lululemon Singapore shared 65 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. lululemon Singapore should continue to optimize the ad content.

3.lululemon Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-17-2020-06-18  2020-06-14-2020-06-17  2020-05-27-2020-06-16
Landing Page Link  https://www.lululemon.com.hk/en-hk/c/women-collections-we-made-too-much/women-collections-we-made-too-much/?cid=fb_pro_ph_en_reachout_womens_Markdown+Launch_w_junw3_video&fbclid=IwAR0MPeIN_UIcC9Za6a6osuZGyriF5nU_uVnoOeF3AoiSM4lrg9hp3F9r8Pk  https://www.lululemon.com.hk/en-hk/c/women-franchises-align-shop/women-align-shop/?cid=fb_pro_sg_en_retargeting_retargeting+women_Align+Purple_W_junw3_Carousel_image3&fbclid=IwAR2DAe2GcWZlt63ERpk6mMjPu5WUXt2SBSQI1qFN9fy6EZe0lJ3PoULview   https://www.lululemon.com.hk/en-hk/c/men/accessories/?cid=fb_pro_%7B%7Bcampaign.name%7D%7D_%7B%7Badset.name%7D%7D_%7B%7Bad.name%7D%7D_%7B%7Bplacement%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by lululemon Singapore are successful.

lululemon Singapore Creative Analysis: 

lululemon Singapore placed a Video ad in 2020-06-17-2020-06-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.lululemon Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Singapore  N/A
Language  English  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

lululemon Singapore has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.lululemon Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-14-2020-06-17  2020-05-27-2020-06-16
During  2 days  4 days 21 days 
Like  14  2  4
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. lululemon Singapore ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for lululemon Singapore, helping lululemon Singapore to grasp the ad data more clearly.