Top Ads on lululemon Europe

lululemon Europe Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

lululemon Europe has been advertising and marketing on Facebook for many years. And lululemon Europe has placed 28 of ads on the Facebook platform in the last month. In the past few years,lululemon Europe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for lululemon Europe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for lululemon Europe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from lululemon Europe.

BigSpy

1.lululemon Europe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  lululemon Europe  lululemon Europe  lululemon Europe
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

lululemon Europe Marketing Objectives Analysis: 

lululemon Europe has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. lululemon Europe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.lululemon Europe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We’ve got the gear. And the deals.  The Reversible Matte 5 Mm Align Tank - 
Ad Copy Text  Our gear for long runs, training sessions, yoga flows and lounging at home is now available—for le...  Hast du was vergessen? Deine technische Bekleidung ist nur ein paar Klicks entfernt. Versand & Rück...  Come sweat. Come connect. Come train. Come try. Come flow. Come grow. We’re lululemon, and we crea...
Link Description  Free delivery & returns.  N/A  Free delivery
Website Link  www.facebook.com  www.lululemon.de  www.lululemon.co.uk
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 103  123  126
Like 3  0  0

lululemon Europe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. lululemon Europe Top 1 ads got 3 likes. lululemon Europe uses a sentence with the finishing touch title: “We’ve got the gear. And the deals.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. lululemon Europe shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. lululemon Europe should continue to optimize the ad content.

3.lululemon Europe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-18-2020-06-20  2020-06-16-2020-06-18  2020-01-27-2020-05-26
Landing Page Link  https://www.facebook.com/lululemoneurope/?_vref_=275731100337168&refid=28&_ft_=adid.23845108527650658:qid.6840590346892551373:mf_story_key.33462018180834240:is_sponsored.1:ei.AI@AQIWOsEheCfQCMztlGX2db40-EAe_fr5Nl9TatruQJ59kUfwScwrov3pATzYKBva7aNDbM0DVDTUm1MpQtV3zBPL:top_level_post_id.275731100337168:content_owner_id_new.228301724589774:call_to_action_type.LEARN_MORE:page_id.228301724589774:src.22:photo_id.275731100337168:story_location.5:story_attachment_style.rich_media_collection:view_time.1592698532:filter.h_nor:tds_flgs.3:actrs.228301724589774:page_insights.%7B%22228301724589774%22:%7B%22page_id%22:228301724589774,%22page_id_type%22:%22page%22,%22actor_id%22:228301724589774,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1592552752,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B275731100337168%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:228301724589774,%22page_id%22:228301724589774,%22post_id%22:275731100337168,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.lululemon.de/de-de/p/the-reversible-matte-5%C2%A0mm/prod6750166.html?cid=fb_pro_rtg_x_vw35&fbclid=IwAR0z-YRqfhmnzaiTKLfyUJdmaxiQZ3HJ1Z_g1GRBZ_BfDjyE5UEHBg4rmJI   https://www.lululemon.co.uk/en-gb/p/align-hr-short-6%22/LW7AYRS.html?cid=fb_pro_tof_daba_wom_int&fbclid=IwAR0m47V_NbmOcVsvxZTafXrWq96XxPws-r7TmNG_4NzPWv57PA9v2KfSovw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by lululemon Europe are successful.

lululemon Europe Creative Analysis: 

lululemon Europe placed a Video ad in 2020-06-18-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.lululemon Europe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Indonesia
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

lululemon Europe has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.lululemon Europe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-16-2020-06-18  2020-01-27-2020-05-26
During  3 days  3 days 121 days 
Like  3  0  0
Share  0  0  16
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. lululemon Europe ‘s Top 1 ad received 3 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for lululemon Europe, helping lululemon Europe to grasp the ad data more clearly.