Top Ads on letgo

letgo Background Introduction:

Bulunduğun çevrede, ikinci el eşyaları alıp satmak için hızlı ve eğlenceli bir yol.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

letgo has been advertising and marketing on Facebook for many years. And letgo has placed 310 of ads on the Facebook platform in the last month. In the past few years,letgo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for letgo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for letgo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from letgo.

BigSpy

1.letgo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  letgo  letgo  letgo
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

letgo Marketing Objectives Analysis: 

letgo has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. letgo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.letgo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  letgo  Çevrendeki Satılık Arabalar letgo 
Ad Copy Text  ⚡ Şu an etrafında neler satılıyor neler! ⚡ Hemen keşfet ⌚  Çevrendeki arabalara göz attın mı? Detaylı filtrelerle arabanı kolayca bul Tek bir tuşla sahi...  ⚡ Şu an etrafında neler satılıyor neler! ⚡ Hemen keşfet ⌚
Link Description  N/A  N/A  N/A
Website Link  stor.re  www.facebook.com  stor.re
CTA  DOWNLOAD  LEARN_MORE  DOWNLOAD
Text Word Count 72  151  72
Like 424  157  227

letgo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. letgo Top 1 ads got 424 likes. letgo uses a sentence with the finishing touch title: “letgo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. letgo shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. letgo should continue to optimize the ad content.

3.letgo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-15-2020-06-20  2020-04-16-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://stor.re/QbUt/mBGq  https://www.facebook.com/letgoturkiye/?_vref_=534607764151852&refid=28&_ft_=adid.6183445277425:qid.6840558963955666725:mf_story_key.1722939845395433928:is_sponsored.1:ei.AI@AQKAnR_OPhkyNghQ7WZi4rAbzwHnMbjGMOKtjCd-itDat3HmkWuAbBTJumwLby2KexCvNkSNbrnmLDoy_vCAoInJ:top_level_post_id.1104426229919592:content_owner_id_new.172960763066148:call_to_action_type.LEARN_MORE:page_id.172960763066148:src.22:photo_id.534607764151852:story_location.5:story_attachment_style.rich_media_collection:view_time.1592691452:filter.h_nor:tds_flgs.3:actrs.172960763066148:page_insights.%7B%22172960763066148%22:%7B%22page_id%22:172960763066148,%22page_id_type%22:%22page%22,%22actor_id%22:172960763066148,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587060470,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1104426229919592%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:172960763066148,%22page_id%22:172960763066148,%22post_id%22:1104426229919592,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://stor.re/QbUt/mBGq

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by letgo are successful.

letgo Creative Analysis: 

letgo placed a Carousel ad in 2020-06-15-2020-06-20, and got 424 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.letgo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  N/A  Turkey
Language  French  Turkish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

letgo has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.letgo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-04-16-2020-06-20  2020-06-15-2020-06-20
During  6 days  66 days 6 days 
Like  424  157  227
Share  3  2  2
Comment  0  6  14

Advertising effectiveness is a direct manifestation of advertising. letgo ‘s Top 1 ad received 424 likes, 3 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for letgo, helping letgo to grasp the ad data more clearly.