Top Ads on laredoute.gr

laredoute.gr Background Introduction:

Στην Ελλάδα η Ν.Ι. Μίνογλου Α.Ε. (ιδιοκτήτης του MyShoe.gr) ανέλαβε την αντιπροσωπεία της La Redoute για Ελλάδα & Κύπρο τον Δεκέμβριο του 2017. Bienvenue à Paris!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

laredoute.gr has been advertising and marketing on Facebook for many years. And laredoute.gr has placed 77 of ads on the Facebook platform in the last month. In the past few years,laredoute.gr has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for laredoute.gr on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for laredoute.gr. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from laredoute.gr.

BigSpy

1.laredoute.gr Top 3 Ads Basic Understanding

   top1  top2  top3
Name  laredoute.gr  laredoute.gr  laredoute.gr
Page Categories  Design & Fashion  Design & Fashion  Design & Fashion
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

laredoute.gr Marketing Objectives Analysis: 

laredoute.gr has been operating in Design & Fashion for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. laredoute.gr best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.laredoute.gr Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ΠΑΝΩΦΟΡΙΑ -30%  ΓΥΝΑΙΚΕΙΑ ΠΑΠΟΥΤΣΙΑ Γυναικεία Μαγιό από 7.99€ 
Ad Copy Text  Καλό καλοκαίρι με super offer | ΟΛΑ τα μαγιό -20% ΚΟΥΠΟΝΙ: SEA20  Καλό καλοκαίρι με super offer | ΟΛΑ τα PLUS SIZE Mαγιό -20% ΚΟΥΠΟΝΙ: ...  no setting
Link Description  ΚΟΥΠΟΝΙ: SALE30  SUMMER 2020  N/A
Website Link  www.laredoute.gr  www.laredoute.gr  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 96  105  0
Like 143  100  58

laredoute.gr Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. laredoute.gr Top 1 ads got 143 likes. laredoute.gr uses a sentence with the finishing touch title: “ΠΑΝΩΦΟΡΙΑ -30%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. laredoute.gr shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. laredoute.gr should continue to optimize the ad content.

3.laredoute.gr Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-31-2020-06-18  2020-05-31-2020-06-15  2020-05-21-2020-06-14
Landing Page Link  https://www.laredoute.gr/mix-and-match-magio/emprime-trigono-soytien_p-2599868.aspx?Org=2599867&utm_source=Facebook&utm_medium=Post&utm_campaign=20200601_Swimwear&fbclid=IwAR3QP6UFQo6glLSP6Cgg76E1dVSFknHpdv0w-EvNVTc3vy2qtkmqMt_YMgc  https://www.laredoute.gr/mix-and-match-magio/magio-mpikini-top-trigonaki_p-2005721.aspx?Org=2005682&utm_source=Facebook&utm_medium=Post&utm_campaign=20200601_Swimwear&fbclid=IwAR1cHx59uCa6VSRWrLTrExVhtYDeqsbPp_lxzPw_1O9oLy7EQi38xszPo1Q   https://www.facebook.com/173585893238759/posts/625268651403812/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by laredoute.gr are successful.

laredoute.gr Creative Analysis: 

laredoute.gr placed a Carousel ad in 2020-05-31-2020-06-18, and got 143 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.laredoute.gr Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  German  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

laredoute.gr has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.laredoute.gr Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-18  2020-05-31-2020-06-15  2020-05-21-2020-06-14
During  19 days  16 days 25 days 
Like  143  100  58
Share  2  1  4
Comment  1  4  0

Advertising effectiveness is a direct manifestation of advertising. laredoute.gr ‘s Top 1 ad received 143 likes, 2 shares, 1 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for laredoute.gr, helping laredoute.gr to grasp the ad data more clearly.