Top Ads on iflix
iflix Background Introduction:
Welcome to iflix! 'Like' this page to find out how we will change the way you watch TV shows and movies. We are now LIVE! Let's play at iflix.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
iflix has been advertising and marketing on Facebook for many years. And iflix has placed 399 of ads on the Facebook platform in the last month. In the past few years,iflix has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for iflix on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iflix. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iflix.
1.iflix Top 3 Ads Basic Understanding
|Page Categories||Entertainment Website||Entertainment Website||Entertainment Website|
iflix Marketing Objectives Analysis:
iflix has been operating in Entertainment Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iflix best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.iflix Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Watch Adan on iflix.||Step into your dreams #INDAKonIFLIX||Watch All Episodes Free on iflix|
|Ad Copy Text||A girl finds her independence through the help of her best friend. But their actions have nerve-shat...||A girl is invited to join Indak Pinas, a dance group, after a dance video she posts goes viral.||She wanted to look more beautiful but she found the ugly truth instead.|
|Link Description||The best in Filipino movies picked by iflix. Watch Barcelona now. #LoveLokal||Umindak, gumalaw at sumayaw. Catch Nadine Lustre and Sam Concepcion #INDAKonIFLIX||Get your Korean fix on K-flix.|
|Text Word Count||120||95||71|
iflix Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. iflix Top 1 ads got 1066 likes. iflix uses a sentence with the finishing touch title: “Watch Adan on iflix.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. iflix shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iflix should continue to optimize the ad content.
3.iflix Top 3 Ads Creative Selection
|Landing Page Link||https://www.iflix.com/title/movie/277565?utm_source=Facebook&utm_medium=paid&utm_campaign=8362b0ae-f815-4e47-8233-06207e87c416&utm_term=d91f7007-bf97-48e0-8744-694a75834049&utm_content=movie-277565||https://www.iflix.com/title/movie/268519?utm_source=Facebook&utm_medium=Paid&utm_campaign=f3a81a83-3293-480e-8647-4cab1ec7ae25&utm_term=f05606c4-19de-4494-9a49-61e00882ecc5&utm_content=movie-268519&fbclid=IwAR25Kywke_SyJTPO9-Zar-qZN9aXJOK0Ee-iz6GfViHbv03V6yWaR2jN-gk||https://piay.iflix.com/tv/gangnam-beauty-18208|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iflix are successful.
iflix Creative Analysis:
iflix placed a Image ad in 2020-04-14-2020-06-20, and got 1066 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.iflix Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
iflix has the best conversion in Philippines, and can advertise more in Philippines in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.iflix Top 3 Ads Performance Display
|During||68 days||189 days||304 days|
Advertising effectiveness is a direct manifestation of advertising. iflix ‘s Top 1 ad received 1066 likes, 111 shares, 77 comments in just 68 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iflix, helping iflix to grasp the ad data more clearly.