Top Ads on idealo
idealo Background Introduction:
Deutschlands größter Preisvergleich mit über 330 Millionen Angeboten von rund 50.000 Händlern.
idealo has been advertising and marketing on Facebook for many years. And idealo has placed 128 of ads on the Facebook platform in the last month. In the past few years,idealo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for idealo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for idealo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from idealo.
1.idealo Top 3 Ads Basic Understanding
|Page Categories||Internet Company||Internet Company||Internet Company|
idealo Marketing Objectives Analysis:
idealo has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. idealo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.idealo Top 3 Ads Content Display
|Ad Headline||Diesel Mr Daddy 2.0 (DZ7312) - â¬145.90 jetzt vergleichen!||Diesel Mr Daddy 2.0 (DZ7312)||Trouvez le prix idéal|
|Ad Copy Text||Seit deinem letzten Besuch in der idealo App hat sich was getan! Du willst Geld sparen? Dank uns...||Wieder Lust auf Sparen beim Online-Shopping? Schau mal wieder rein||idealo, le comparateur de prix qui vous aide à trouver les meilleurs produits... aux meilleurs prix...|
|Link Description||Benutz uns mal wieder!||Jetzt vergleichen!||N/A|
|Text Word Count||211||67||102|
idealo Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. idealo Top 1 ads got 0 likes. idealo uses a sentence with the finishing touch title: “Diesel Mr Daddy 2.0 (DZ7312) - â¬145.90 jetzt vergleichen!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. idealo shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_APP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. idealo should continue to optimize the ad content.
3.idealo Top 3 Ads Creative Selection
|Landing Page Link||https://www.idealo.de/preisvergleich/OffersOfProduct/4641996.html?utm_medium=display&utm_source=facebook&utm_campaign=appandroidnewcbo&camp=fbappandroid||https://www.idealo.de/preisvergleich/OffersOfProduct/4641996.html?utm_medium=display&utm_source=facebook&utm_campaign=appandroidnewcbo&camp=fbappandroid||https://www.facebook.com/31206423960/posts/10157915413433961/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by idealo are successful.
idealo Creative Analysis:
idealo placed a Carousel ad in 2020-02-27-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.idealo Top 3 Ads Audience Analysis:
idealo has the best conversion in Germany, and can advertise more in Germany in the future.
5.idealo Top 3 Ads Performance Display
|During||110 days||103 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. idealo ‘s Top 1 ad received 0 likes, 39 shares, 0 comments in just 110 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for idealo, helping idealo to grasp the ad data more clearly.