Top Ads on iWant

iWant Background Introduction:

Video On-Demand and Live Streaming app of your favorite ABS-CBN TV shows, iWant Originals, blockbuster & classic movies, OPM music, live TV channels, and livestreamed shows.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iWant has been advertising and marketing on Facebook for many years. And iWant has placed 83 of ads on the Facebook platform in the last month. In the past few years,iWant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iWant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iWant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iWant.

BigSpy

1.iWant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iWant  iWant  iWant
Page Categories  Entertainment Website  Business & Economy Website  Business & Economy Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

iWant Marketing Objectives Analysis: 

iWant has been operating in Entertainment Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iWant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iWant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Watch Malaya only on iWant  I Want 2 Work - Job Seekers Sign Up For Free! FIND AN IDEAL MATCH 
Ad Copy Text  Walang nagmahal ang hindi nag-antay. Walang nagmahal ang hindi umasa.  no setting  no setting
Link Description  Lovi Poe and Zanjoe Marudo    Employers contact you! Simply create a job profile and get discovered by employers in the industry you choose.
Website Link  www.iwant.ph  www.iwant2work.com  www.iwant2work.com
CTA  WATCH_MORE  SIGN_UP  LEARN_MORE
Text Word Count 69  0  0
Like 1304  0  0

iWant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iWant Top 1 ads got 1304 likes. iWant uses a sentence with the finishing touch title: “Watch Malaya only on iWant”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iWant shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iWant should continue to optimize the ad content.

3.iWant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-01-2020-06-18  2018-06-05-2020-06-17  2018-11-11-2020-06-17
Landing Page Link  https://www.iwant.ph/movies/watch/malaya?id=92b97ccc-6815-4992-bbc7-b27e83b32db4&gap=Inner  http://www.iwant2work.com/au   https://iwant2work.com/au/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iWant are successful.

iWant Creative Analysis: 

iWant placed a Video ad in 2020-06-01-2020-06-18, and got 1304 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iWant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  Croatian  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iWant has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iWant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2018-06-05-2020-06-17  2018-11-11-2020-06-17
During  18 days  728 days 569 days 
Like  1304  0  0
Share  154  0  0
Comment  15  0  0

Advertising effectiveness is a direct manifestation of advertising. iWant ‘s Top 1 ad received 1304 likes, 154 shares, 15 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iWant, helping iWant to grasp the ad data more clearly.