Top Ads on iVisa

iVisa Background Introduction:

We love to travel and believe your trip should be relaxing. Let us take care of the bureaucratic documents, so you can enjoy more of your trip.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iVisa has been advertising and marketing on Facebook for many years. And iVisa has placed 21 of ads on the Facebook platform in the last month. In the past few years,iVisa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iVisa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iVisa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iVisa.

BigSpy

1.iVisa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iVisa  iVisa  iVisa
Page Categories  Passport & Visa Service  Passport & Visa Service  Passport & Visa Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

iVisa Marketing Objectives Analysis: 

iVisa has been operating in Passport & Visa Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iVisa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iVisa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hate Government Bureaucracy? Get Your Visa Online!  How 12,279 Travellers Got Their Visas Stress-Free iVisa 
Ad Copy Text  Last month, we helped 12,279 travellers get their visa without going to the consulate or dealing wit...  Last month, we helped 12,279 travellers get their visa without going to the consulate or dealing wit...  Lake Baikal - Siberia, Russia Apply for your Russia Far East e-Visa here: http://bit.ly/2X4q8Mc
Link Description  iVisa provides the simplest solution to process your travel visa. We enable travelers to process visas from a computer, smartphone or tablet.  iVisa provides the simplest solution to process your travel visa. We enable travelers to process visas from a computer, smartphone or tablet.  Lake Baikal - Siberia, Russia Apply for your Russia Far East e-Visa here: http://bit.ly/2X4q8Mc
Website Link  www.ivisa.com  www.ivisa.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 541  541  96
Like 40  544  62

iVisa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iVisa Top 1 ads got 40 likes. iVisa uses a sentence with the finishing touch title: “Hate Government Bureaucracy? Get Your Visa Online!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iVisa shared 541 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iVisa should continue to optimize the ad content.

3.iVisa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-25-2020-02-25  2019-11-11-2020-01-15  2019-04-11-2019-04-25
Landing Page Link  https://www.ivisa.com/  https://www.ivisa.com/?utm_source=Facebook&utm_medium=cpc&utm_campaign=7mile&fbclid=IwAR2X4pNFC2gro2dWUlugOfcvTN8M9ORud-udk-U_eFmx4q3EpZ0dNk_SjCo   https://www.facebook.com/iVisaTravel/photos/a.276374879238247/1020704994805228/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iVisa are successful.

iVisa Creative Analysis: 

iVisa placed a Image ad in 2020-02-25-2020-02-25, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iVisa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  India,Japan,Saudi Arabia...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iVisa has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iVisa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-25-2020-02-25  2019-11-11-2020-01-15  2019-04-11-2019-04-25
During  1 days  66 days 15 days 
Like  40  544  62
Share  5  31  2
Comment  1  82  1

Advertising effectiveness is a direct manifestation of advertising. iVisa ‘s Top 1 ad received 40 likes, 5 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iVisa, helping iVisa to grasp the ad data more clearly.