Top Ads on iStore

iStore Background Introduction:

העמוד הרשמי של אייסטור - משווקת רשמית למוצרי אפל בישראל לצפייה במיקום סניפי החברה:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iStore has been advertising and marketing on Facebook for many years. And iStore has placed 249 of ads on the Facebook platform in the last month. In the past few years,iStore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iStore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iStore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iStore.


1.iStore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iStore  iStore  iStore
Page Categories  Computer Company  Electronics  Computer Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

iStore Marketing Objectives Analysis: 

iStore has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iStore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iStore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Apple parduotuvė  iStore Mac it now  
Ad Copy Text  NAUJIENA 2020 m. Itin plonas ir lengvas MacBook Air kompiuteris Jūsų mėgstamai veiklai.  New iPhone SE now available from R9999. Lots to love. Less to spend. Ts & Cs apply.  מבצע כזה עוד לא ראיתם. עד 1,200 ש״ח הנחה על מגוון מחשבי ה-Mac...
Link Description  Nemokamas pristatymas. Gamintojo garantija.  N/A  משלוח חינם מעל 199 ₪
Website Link
Text Word Count 91  83  349
Like 36  257  1

iStore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iStore Top 1 ads got 36 likes. iStore uses a sentence with the finishing touch title: “Apple parduotuvė”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iStore shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iStore should continue to optimize the ad content.

3.iStore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-27-2020-06-19  2020-05-11-2020-06-19  2020-06-10-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iStore are successful.

iStore Creative Analysis: 

iStore placed a Image ad in 2020-05-27-2020-06-19, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iStore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  South Africa  Israel
Language  Lithuanian  Norwegian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iStore has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iStore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-19  2020-05-11-2020-06-19  2020-06-10-2020-06-18
During  24 days  40 days 9 days 
Like  36  257  1
Share  1  6  0
Comment  1  34  1

Advertising effectiveness is a direct manifestation of advertising. iStore ‘s Top 1 ad received 36 likes, 1 shares, 1 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iStore, helping iStore to grasp the ad data more clearly.