Top Ads on iQ Student Accommodation

iQ Student Accommodation Background Introduction:

iQ Student Accommodation offers a stylish and centrally located home away from home to give you the very best experience of student life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iQ Student Accommodation has been advertising and marketing on Facebook for many years. And iQ Student Accommodation has placed 66 of ads on the Facebook platform in the last month. In the past few years,iQ Student Accommodation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iQ Student Accommodation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iQ Student Accommodation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iQ Student Accommodation.

BigSpy

1.iQ Student Accommodation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iQ Student Accommodation  iQ Student Accommodation  iQ Student Accommodation
Page Categories  Campus Building  Campus Building  Interest
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

iQ Student Accommodation Marketing Objectives Analysis: 

iQ Student Accommodation has been operating in Campus Building for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iQ Student Accommodation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iQ Student Accommodation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  iQ Student Accommodation  Lincoln Accommodation Offers Looking for student halls in Oxford?? 
Ad Copy Text  Now's the time to sort your room with no booking fee, cashback and a flexible start date in Manchest...  Secure your room with no booking fee, cashback and a flexible start date in Lincoln - Up to £400 c...  Check out IQ, from only £294 per week including bills PLUS No booking fees, flexible start dates AN...
Link Description  N/A  N/A  Flexible start dates, cashback offers and no booking fee on your 20/21 student accommodation
Website Link  www.iqstudentaccommodation.com  www.iqstudentaccommodation.com  www.iqstudentaccommodation.com
CTA  BOOK_TRAVEL  LEARN_MORE  BOOK_TRAVEL
Text Word Count 265  208  120
Like 1  1  1

iQ Student Accommodation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iQ Student Accommodation Top 1 ads got 1 likes. iQ Student Accommodation uses a sentence with the finishing touch title: “iQ Student Accommodation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iQ Student Accommodation shared 265 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iQ Student Accommodation should continue to optimize the ad content.

3.iQ Student Accommodation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-11-2020-06-19  2020-06-11-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.iqstudentaccommodation.com/manchester?year=2020-21&utm_source=ucas&utm_medium=display&utm_campaign=reignition_2021_new_booker_ucas_paid_social_campaign_ad2_0620&utm_term=manchester&utm_content=advert_two_book_now_city_page&fbclid=IwAR1kBiVtSBUUP72ClMN2FV5-DN7DuuoU4HNKGbxhR3hUElZJFDMs1joLLOM  https://www.iqstudentaccommodation.com/its-your-move?utm_source=ucas&utm_medium=display&utm_campaign=reignition_2021_new_booker_ucas_paid_social_campaign_ad1_0620&utm_term=lincoln&utm_content=advert_one   https://www.iqstudentaccommodation.com/its-your-move?utm_source=unifresher&utm_medium=display&utm_campaign=reignition_2021_new_booker_unifresher_oxford_display_marketing_hpu_0620&utm_content=secure_your_room&utm_term=oxford

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iQ Student Accommodation are successful.

iQ Student Accommodation Creative Analysis: 

iQ Student Accommodation placed a Carousel ad in 2020-06-11-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iQ Student Accommodation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iQ Student Accommodation has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iQ Student Accommodation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-11-2020-06-18  2020-06-14-2020-06-18
During  9 days  8 days 5 days 
Like  1  1  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. iQ Student Accommodation ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iQ Student Accommodation, helping iQ Student Accommodation to grasp the ad data more clearly.