Top Ads on iHerb

iHerb Background Introduction:

iHerb is the best overall value in the world for natural products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iHerb has been advertising and marketing on Facebook for many years. And iHerb has placed 872 of ads on the Facebook platform in the last month. In the past few years,iHerb has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iHerb on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iHerb. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iHerb.


1.iHerb Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iHerb  iHerb  iHerb
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

iHerb Marketing Objectives Analysis: 

iHerb has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iHerb best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iHerb Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ben Slimène Houria  N/A Lily-Ann Peters Campbell 
Ad Copy Text  -  مكرسة لتقديم منتجات نمط الحياة الصحي والجيد! شحن سريع م...  Shop popular supplements and top brand products with iHerb. Receive 15% off orders over $80 with pro...
Link Description  N/A  Share the link below with your Rewards code attached, and your referrals will receive an instant discount, while you earn Rewards credit! Read More  N/A
Website Link
Text Word Count 272  135  115
Like 0  0  0

iHerb Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iHerb Top 1 ads got 0 likes. iHerb uses a sentence with the finishing touch title: “Ben Slimène Houria”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iHerb shared 272 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iHerb should continue to optimize the ad content.

3.iHerb Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-12-2020-06-19  2020-03-15-2020-06-19  2020-06-10-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iHerb are successful.

iHerb Creative Analysis: 

iHerb placed a Carousel ad in 2020-03-12-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iHerb Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lebanon,Saudi Arabia,France...  Morocco,Saudi Arabia  Saudi Arabia,United Arab Emirates,Pakistan...
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iHerb has the best conversion in Lebanon,Saudi Arabia,France..., and can advertise more in Lebanon,Saudi Arabia,France... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iHerb Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-12-2020-06-19  2020-03-15-2020-06-19  2020-06-10-2020-06-19
During  100 days  97 days 10 days 
Like  0  0  0
Share  4  0  45
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. iHerb ‘s Top 1 ad received 0 likes, 4 shares, 0 comments in just 100 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iHerb, helping iHerb to grasp the ad data more clearly.