Top Ads on iFood

iFood Background Introduction:

Pra qualquer fome, pede um iFood.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iFood has been advertising and marketing on Facebook for many years. And iFood has placed 1215 of ads on the Facebook platform in the last month. In the past few years,iFood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iFood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iFood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iFood.

BigSpy

1.iFood Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iFood  iFood  iFood
Page Categories  Product/Service  Other  Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

iFood Marketing Objectives Analysis: 

iFood has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iFood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iFood Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #FazerParteNãoTemPreço  Ganhe Dinheiro com Delivery. Peça em casa com 45% OFF 
Ad Copy Text  Estamos doando 2 milhões de refeições para quem precisa. Em parceria com o iFood já foram 300 mi...  Todo mundo ama pizza, certo? Eu mesmo peço uma no ifood toda semana. E tu? Que tal entrar em um...  Peça em casa 300ml de açaí + banana com 45% OFF no iFood
Link Description  N/A  Últimas Vagas!!  N/A
Website Link  institucional.ifood.com.br  bit.ly  itunes.apple.com
CTA    LEARN_MORE  SHOP_NOW
Text Word Count 121  494  60
Like 7604  5  33

iFood Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iFood Top 1 ads got 7604 likes. iFood uses a sentence with the finishing touch title: “#FazerParteNãoTemPreço”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iFood shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iFood should continue to optimize the ad content.

3.iFood Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-10-2020-06-19  2020-06-17-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://institucional.ifood.com.br/doacao?shortlink=doacaomaster&pid=makelifesbetter&c=campanha-mastercard&af_force_deeplink=true&af_click_lookback=7d  https://www.pizzadcone.com.br/curso?fbclid=IwAR3UlpoGMujPvpzWBNoynorT2zRS0COFdUf0BCF0hb_y43fzkDMilqTOIK8&ref=H36511425V   http://itunes.apple.com/app/id483017239

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iFood are successful.

iFood Creative Analysis: 

iFood placed a Carousel ad in 2020-06-10-2020-06-19, and got 7604 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iFood Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  N/A
Language  Portuguese  Lithuanian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iFood has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iFood Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-17-2020-06-18  2020-06-17-2020-06-18
During  10 days  2 days 2 days 
Like  7604  5  33
Share  137  2  0
Comment  79  1  1

Advertising effectiveness is a direct manifestation of advertising. iFood ‘s Top 1 ad received 7604 likes, 137 shares, 79 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iFood, helping iFood to grasp the ad data more clearly.