Top Ads on iFood
iFood Background Introduction:
Pra qualquer fome, pede um iFood.
iFood has been advertising and marketing on Facebook for many years. And iFood has placed 1215 of ads on the Facebook platform in the last month. In the past few years,iFood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for iFood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iFood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iFood.
1.iFood Top 3 Ads Basic Understanding
iFood Marketing Objectives Analysis:
iFood has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iFood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.iFood Top 3 Ads Content Display
|Ad Headline||#FazerParteNãoTemPreço||Ganhe Dinheiro com Delivery.||Peça em casa com 45% OFF|
|Ad Copy Text||Estamos doando 2 milhões de refeições para quem precisa. Em parceria com o iFood já foram 300 mi...||Todo mundo ama pizza, certo? Eu mesmo peço uma no ifood toda semana. E tu? Que tal entrar em um...||Peça em casa 300ml de açaí + banana com 45% OFF no iFood|
|Link Description||N/A||Últimas Vagas!!||N/A|
|Text Word Count||121||494||60|
iFood Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. iFood Top 1 ads got 7604 likes. iFood uses a sentence with the finishing touch title: “#FazerParteNãoTemPreço”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. iFood shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iFood should continue to optimize the ad content.
3.iFood Top 3 Ads Creative Selection
|Landing Page Link||https://institucional.ifood.com.br/doacao?shortlink=doacaomaster&pid=makelifesbetter&c=campanha-mastercard&af_force_deeplink=true&af_click_lookback=7d||https://www.pizzadcone.com.br/curso?fbclid=IwAR3UlpoGMujPvpzWBNoynorT2zRS0COFdUf0BCF0hb_y43fzkDMilqTOIK8&ref=H36511425V||http://itunes.apple.com/app/id483017239|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iFood are successful.
iFood Creative Analysis:
iFood placed a Carousel ad in 2020-06-10-2020-06-19, and got 7604 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.iFood Top 3 Ads Audience Analysis:
iFood has the best conversion in Brazil, and can advertise more in Brazil in the future.
5.iFood Top 3 Ads Performance Display
|During||10 days||2 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. iFood ‘s Top 1 ad received 7604 likes, 137 shares, 79 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iFood, helping iFood to grasp the ad data more clearly.