Top Ads on iFLY

iFLY Background Introduction:

Official page of iFLY Indoor Skydiving. We make the dream of flight a reality.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iFLY has been advertising and marketing on Facebook for many years. And iFLY has placed 140 of ads on the Facebook platform in the last month. In the past few years,iFLY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iFLY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iFLY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iFLY.

BigSpy

1.iFLY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iFLY  iFLY  iFLY
Page Categories  Sports  Amusement & Theme Park  Amusement & Theme Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

iFLY Marketing Objectives Analysis: 

iFLY has been operating in Sports for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iFLY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iFLY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  iFLY Brasil  We're cleared for liftoff We're cleared for liftoff 
Ad Copy Text  -  The only zoom here is the sound of you flying. iFLY locations are now open, so you can fly with the ...  iFLY locations across the country are open now. Book a flight and get ready for liftoff!
Link Description  N/A  N/A  N/A
Website Link  iflybrazil.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 314  111  88
Like 12  78  51

iFLY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iFLY Top 1 ads got 12 likes. iFLY uses a sentence with the finishing touch title: “iFLY Brasil”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iFLY shared 314 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iFLY should continue to optimize the ad content.

3.iFLY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-16-2020-06-17  2020-06-02-2020-06-17  2020-06-02-2020-06-17
Landing Page Link  https://iflybrazil.com/?fbclid=IwAR3cuyORy5tiJJheZfEPFPAW_lKOahdbReFRBbKl2PbOdEscgqhD6jJXJZ8  https://www.iflyworld.com/?utm_source=FacebookAd2&utm_medium=Facebook&utm_campaign=Reopening_1   https://www.iflyworld.com/?utm_source=FacebookCarousel_2&utm_medium=Facebook&utm_campaign=Reopening_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iFLY are successful.

iFLY Creative Analysis: 

iFLY placed a Video ad in 2020-06-16-2020-06-17, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iFLY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Chile  United States,Vietnam
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iFLY has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iFLY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-02-2020-06-17  2020-06-02-2020-06-17
During  2 days  16 days 16 days 
Like  12  78  51
Share  3  15  3
Comment  3  9  0

Advertising effectiveness is a direct manifestation of advertising. iFLY ‘s Top 1 ad received 12 likes, 3 shares, 3 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iFLY, helping iFLY to grasp the ad data more clearly.