Top Ads on iCarros

iCarros Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

iCarros has been advertising and marketing on Facebook for many years. And iCarros has placed 58 of ads on the Facebook platform in the last month. In the past few years,iCarros has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for iCarros on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for iCarros. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from iCarros.


1.iCarros Top 3 Ads Basic Understanding

   top1  top2  top3
Name  iCarros  iCarros  iCarros
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

iCarros Marketing Objectives Analysis: 

iCarros has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. iCarros best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.iCarros Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ford Ranger XL 4x2 2.5 (Cab Dupla) 2000 GASOLINE  Chevrolet Cruze LT 1.4 16V Ecotec (Aut) (Flex) 2018 FLEX Fiat Doblò Cargo 1.8 16V (Flex) 2012 FLEX 
Ad Copy Text  Confira as melhores ofertas na sua região e encontre seu próximo carro  Encontre seu próximo carro sem sair de casa  Confira as melhores ofertas na sua região e encontre seu próximo carro
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 72  44  72
Like 0  0  0

iCarros Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. iCarros Top 1 ads got 0 likes. iCarros uses a sentence with the finishing touch title: “Ford Ranger XL 4x2 2.5 (Cab Dupla) 2000 GASOLINE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. iCarros shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. iCarros should continue to optimize the ad content.

3.iCarros Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-04-10-2020-06-19  2020-04-01-2020-06-18  2019-04-11-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by iCarros are successful.

iCarros Creative Analysis: 

iCarros placed a Carousel ad in 2019-04-10-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.iCarros Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

iCarros has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.iCarros Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2020-06-19  2020-04-01-2020-06-18  2019-04-11-2020-06-18
During  437 days  79 days 435 days 
Like  0  0  0
Share  903  4243  62
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. iCarros ‘s Top 1 ad received 0 likes, 903 shares, 0 comments in just 437 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for iCarros, helping iCarros to grasp the ad data more clearly.