Top Ads on i-bank

i-bank Background Introduction:

Καλωσήλθατε στη σελίδα των υπηρεσιών i-bank της Εθνικής Τράπεζας! Όροι χρήσης: bit.ly/2yL0wef

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

i-bank has been advertising and marketing on Facebook for many years. And i-bank has placed 103 of ads on the Facebook platform in the last month. In the past few years,i-bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for i-bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for i-bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from i-bank.

BigSpy

1.i-bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  i-bank  i-bank  i-bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

i-bank Marketing Objectives Analysis: 

i-bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. i-bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.i-bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Εγγύηση για το Μέλλον  Εγγύηση για το Μέλλον i-bank 
Ad Copy Text  Πρόγραμμα «Εγγύηση για το Μέλλον» από την Εθνική Τράπε...  Πρόγραμμα «Εγγύηση για το Μέλλον» από την Εθνική Τράπε...  Save the dates! Στις 23-24 Ιουνίου, το #NBGBusinessSeeds σε συνεργασία με...
Link Description  Εγγυοδοτικό Πρόγραμμα για Επιχειρήσεις  Εγγυοδοτικό Πρόγραμμα για Επιχειρήσεις  Save the dates! Στις 23-24 Ιουνίου, το #NBGBusinessSeeds σε συνεργασία με το Athens Center for Entrepreneurship and Innovation, το Κέντρο Αρχιμήδης του Εθνικού Καποδιστριακού Πανεπιστημίου Αθηνών, το OKThess, το Uni.Fund, το Metavallon, την Bayer Hellas, και με την υποστήριξη της SGT S.A., σας προσκαλούν στην online διημερίδα "Οι χρηματοδοτήσεις καινοτομίας στην Ελλάδα στην εποχή του COVID-19: The day after". Συντονιστείτε μαζί μας, παρακολουθήστε ζωντανά τη συζήτηση και ενημερωθείτε για το εγχώριο οικοσύστημα καινοτομίας, τα funds και τους φορείς που το στηρίζουν και τα τελευταία χρηματοδοτικά εργαλεία. Περισσότερες πληροφορίες & εγγραφές: Ημέρα 1η: https://zoom.us/webinar/register/WN_aG3dObEcSoK75JK_B9-wxg Ημέρα 2η: https://zoom.us/webinar/register/WN_fXPDVP_PTqqm3kmYosIisA #NBG #BusinessBanking
Website Link  bit.ly  bit.ly  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  MESSAGE_PAGE
Text Word Count 455  455  1215
Like 195  39  68

i-bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. i-bank Top 1 ads got 195 likes. i-bank uses a sentence with the finishing touch title: “Εγγύηση για το Μέλλον”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. i-bank shared 455 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. i-bank should continue to optimize the ad content.

3.i-bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-11-2020-06-20  2020-06-11-2020-06-20  2020-06-14-2020-06-18
Landing Page Link  https://www.nbg.gr/el/eimaste-dipla-sas-me-prakseis/metra-stiriksis-epixeiriseon  https://www.nbg.gr/el/eimaste-dipla-sas-me-prakseis/metra-stiriksis-epixeiriseon   https://www.facebook.com/226353660831077/posts/1992328570900235/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by i-bank are successful.

i-bank Creative Analysis: 

i-bank placed a Image ad in 2020-06-11-2020-06-20, and got 195 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.i-bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

i-bank has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.i-bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-11-2020-06-20  2020-06-14-2020-06-18
During  10 days  10 days 5 days 
Like  195  39  68
Share  8  2  4
Comment  12  1  1

Advertising effectiveness is a direct manifestation of advertising. i-bank ‘s Top 1 ad received 195 likes, 8 shares, 12 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for i-bank, helping i-bank to grasp the ad data more clearly.