Top Ads on hugo

hugo Background Introduction:

¡Decárgala en la App Store! https://itunes.apple.com/sv/app/hugo/id1186916623?mt=8 ¡Descárgala en Play Store! https://play.google.com/store/apps/details?id=com.hugoapp.client

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

hugo has been advertising and marketing on Facebook for many years. And hugo has placed 881 of ads on the Facebook platform in the last month. In the past few years,hugo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for hugo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for hugo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from hugo.

BigSpy

1.hugo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  hugo  hugo  hugo
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

hugo Marketing Objectives Analysis: 

hugo has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. hugo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.hugo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hugo App  Hugo Guatemala Hugo 
Ad Copy Text  Seguimos creciendo por ti Muy pronto tu mejor amigo llega a tu ciudad Masaya descarga la app  ¡En hugo llegamos a donde estés! Pide ya lo que quieras de tus comercios favoritos #QuédateEnCas...  ¡Ahora tienes todo el supermercado en la palma de tu mano! Descarga la app y yo me encargo del re...
Link Description  N/A  N/A  Lo que necesites. a domicilio.
Website Link  itunes.apple.com  link.hugoapp.com  link.hugoapp.com
CTA  DOWNLOAD  SHOP_NOW  SHOP_NOW
Text Word Count 96  101  104
Like 13  0  94

hugo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. hugo Top 1 ads got 13 likes. hugo uses a sentence with the finishing touch title: “Hugo App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. hugo shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. hugo should continue to optimize the ad content.

3.hugo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-17-2020-06-20  2020-06-19-2020-06-20  2020-05-12-2020-06-20
Landing Page Link  https://itunes.apple.com/app/id1186916623  https://hugoapp.com/   https://hugoapp.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by hugo are successful.

hugo Creative Analysis: 

hugo placed a Video ad in 2020-06-17-2020-06-20, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.hugo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nicaragua  Guatemala  Dominican
Language  Filipino  Indonesian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

hugo has the best conversion in Nicaragua, and can advertise more in Nicaragua in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.hugo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-19-2020-06-20  2020-05-12-2020-06-20
During  4 days  2 days 40 days 
Like  13  0  94
Share  1  0  8
Comment  1  0  4

Advertising effectiveness is a direct manifestation of advertising. hugo ‘s Top 1 ad received 13 likes, 1 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for hugo, helping hugo to grasp the ad data more clearly.