Top Ads on happn

happn Background Introduction:

happn, retrouvez qui vous croisez. Téléchargez > http://get.happn.com/now

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

happn has been advertising and marketing on Facebook for many years. And happn has placed 744 of ads on the Facebook platform in the last month. In the past few years,happn has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for happn on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for happn. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from happn.

BigSpy

1.happn Top 3 Ads Basic Understanding

   top1  top2  top3
Name  happn  happn  happn
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

happn Marketing Objectives Analysis: 

happn has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. happn best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.happn Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Téléchargez l'app gratuitement!  Makeithappn⌛ Baixe gratuitamente! 
Ad Copy Text  Le côté pratique avec happn ? C'est que votre futur Crush habite peut-être près de chez vous ! ...  Ne laissez plus passer votre chance ! Retrouvez qui vous croisez sur happn  Encontre as pessoas que estão ao seu redor! ???? Experimente o happn agora!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  SHOP_NOW  INSTALL_MOBILE_APP
Text Word Count 131  76  76
Like 26  44  224

happn Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. happn Top 1 ads got 26 likes. happn uses a sentence with the finishing touch title: “Téléchargez l'app gratuitement!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. happn shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. happn should continue to optimize the ad content.

3.happn Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-07-2020-06-19  2020-02-26-2020-06-18  2020-01-30-2020-06-15
Landing Page Link  http://itunes.apple.com/app/id489185828  https://itunes.apple.com/app/id489185828   https://itunes.apple.com/app/id489185828

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by happn are successful.

happn Creative Analysis: 

happn placed a Video ad in 2020-05-07-2020-06-19, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.happn Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Greece,Algeria  N/A  N/A
Language  French  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

happn has the best conversion in Morocco,Greece,Algeria, and can advertise more in Morocco,Greece,Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.happn Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-19  2020-02-26-2020-06-18  2020-01-30-2020-06-15
During  44 days  114 days 138 days 
Like  26  44  224
Share  0  4  8
Comment  3  16  15

Advertising effectiveness is a direct manifestation of advertising. happn ‘s Top 1 ad received 26 likes, 0 shares, 3 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for happn, helping happn to grasp the ad data more clearly.