Top Ads on gamescom

gamescom Background Introduction:

The leading European trade fair for digital gaming culture is the meeting point for global companies from the entertainment industry and the international gaming community. Impressum:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

gamescom has been advertising and marketing on Facebook for many years. And gamescom has placed 81 of ads on the Facebook platform in the last month. In the past few years,gamescom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for gamescom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for gamescom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from gamescom.


1.gamescom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  gamescom  gamescom  gamescom
Page Categories  Toy Store  Toy Store  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

gamescom Marketing Objectives Analysis: 

gamescom has been operating in Toy Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. gamescom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.gamescom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A gamescom 2020! 
Ad Copy Text  no setting  no setting  4 Tage Gaming !!! Der Ticket-Shop ist eröffnet! ⏳ Jetzt Tickets sichern!
Link Description  N/A  N/A
Website Link
Text Word Count 0  0  75
Like 0  0  203

gamescom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. gamescom Top 1 ads got 0 likes. gamescom uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. gamescom shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. gamescom should continue to optimize the ad content.

3.gamescom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-07-15-2020-04-28  2019-07-22-2020-04-28  2020-03-27-2020-03-28
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by gamescom are successful.

gamescom Creative Analysis: 

gamescom placed a Carousel ad in 2019-07-15-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.gamescom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Germany
Language  Romanian  Romanian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

gamescom has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.gamescom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-15-2020-04-28  2019-07-22-2020-04-28  2020-03-27-2020-03-28
During  289 days  282 days 2 days 
Like  0  0  203
Share  0  0  14
Comment  0  0  71

Advertising effectiveness is a direct manifestation of advertising. gamescom ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 289 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for gamescom, helping gamescom to grasp the ad data more clearly.