Top Ads on foodpanda

foodpanda Background Introduction:

Delivering your favourite food fast across Hong Kong 透過網上或APP方便快捷叫外賣

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

foodpanda has been advertising and marketing on Facebook for many years. And foodpanda has placed 2521 of ads on the Facebook platform in the last month. In the past few years,foodpanda has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for foodpanda on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for foodpanda. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from foodpanda.


1.foodpanda Top 3 Ads Basic Understanding

   top1  top2  top3
Name  foodpanda  foodpanda  foodpanda
Page Categories  Foodservice Distributor  Restaurant  Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

foodpanda Marketing Objectives Analysis: 

foodpanda has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. foodpanda best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.foodpanda Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  စားသုံးသူအသစ်များအတွက် ၃၀၀၀ ကျပ်လျှော့ဈေး  YUM100 কোডটি ব্যবহার করলেই ১০০ টাকা ছাড়! Crispy chicken just a click away! 
Ad Copy Text  -  "YUM100 কোডটি ব্যবহার করলেই সর্বনিম্ন ২৫০ ...  Enjoy 3 hot & crispy chicken pieces and a regular drink for Rs.250. Only on foodpanda.
Link Description  ပို့ဆောင်ခအခမဲ့အပြင် ၃၀၀၀ ကျပ်လျှော့ဈေး  N/A  N/A
Website Link
Text Word Count 327  421  86
Like 1240  12086  6365

foodpanda Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. foodpanda Top 1 ads got 1240 likes. foodpanda uses a sentence with the finishing touch title: “စားသုံးသူအသစ်များအတွက် ၃၀၀၀ ကျပ်လျှော့ဈေး”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. foodpanda shared 327 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. foodpanda should continue to optimize the ad content.

3.foodpanda Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-10-2020-06-20  2020-05-11-2020-06-20  2020-06-14-2020-06-20
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:579684802099330,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589279267,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3051738394893946%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:579684802099330,%22page_id%22:579684802099330,%22post_id%22:3051738394893946,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by foodpanda are successful.

foodpanda Creative Analysis: 

foodpanda placed a Image ad in 2020-06-10-2020-06-20, and got 1240 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.foodpanda Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bangladesh,United Arab Emirates  Pakistan
Language  N/A  Bengali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

foodpanda has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.foodpanda Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-05-11-2020-06-20  2020-06-14-2020-06-20
During  11 days  41 days 7 days 
Like  1240  12086  6365
Share  47  111  135
Comment  22  357  143

Advertising effectiveness is a direct manifestation of advertising. foodpanda ‘s Top 1 ad received 1240 likes, 47 shares, 22 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for foodpanda, helping foodpanda to grasp the ad data more clearly.