Top Ads on eztravel 易遊網

eztravel 易遊網 Background Introduction:

旅遊品牌第一社群媒體!提供最新、最快、最具指標性的旅遊趨勢觀光情報,深度介紹新興玩樂景點,豐富多元的主題旅遊企劃,最貼近旅人的渴望!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

eztravel 易遊網 has been advertising and marketing on Facebook for many years. And eztravel 易遊網 has placed 40 of ads on the Facebook platform in the last month. In the past few years,eztravel 易遊網 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for eztravel 易遊網 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eztravel 易遊網. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eztravel 易遊網.

BigSpy

1.eztravel 易遊網 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  eztravel 易遊網  eztravel 易遊網  eztravel 易遊網
Page Categories  Travel Service  Travel Service  Travel Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

eztravel 易遊網 Marketing Objectives Analysis: 

eztravel 易遊網 has been operating in Travel Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eztravel 易遊網 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.eztravel 易遊網 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  買高鐵送住宿,再送$1,000元  台灣振興玩起來 | 超前優惠折$1,000 海島行不行!現在就出發! 
Ad Copy Text  -  -  揪伴衝海島 早鳥最高降$5,000‼ 島嶼度假17,900起➡https://pse.is/JCG68 #沙巴探秘...
Link Description  8月底前訂購限時優惠  5/31前限時預訂,早鳥現省  陽光、沙灘、比基尼 網美都在這!
Website Link  trip.eztravel.com.tw  trip.eztravel.com.tw  vacation.eztravel.com.tw
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 222  247  379
Like 180  163  1127

eztravel 易遊網 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. eztravel 易遊網 Top 1 ads got 180 likes. eztravel 易遊網 uses a sentence with the finishing touch title: “買高鐵送住宿,再送$1,000元”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. eztravel 易遊網 shared 222 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eztravel 易遊網 should continue to optimize the ad content.

3.eztravel 易遊網 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-07  2020-05-25-2020-06-04  2019-09-17-2019-12-24
Landing Page Link  https://trip.eztravel.com.tw/domestic/project/PRM0000002051?utm_source=facebook&utm_medium=ad_cvs_cvs&utm_campaign=trip_1000coupon&AllianceID=202&SID=4&OUID=9&fbclid=IwAR3WDsPdHyJ58hu36j-g9d8eYoY6DtL_fLfsc-TIplK7nHeC0cf1j66pQNM  https://trip.eztravel.com.tw/domestic/combine/COB0000000119?utm_source=facebook&utm_medium=ad_cvs_cvs&utm_campaign=trip_discount_0531&AllianceID=202&SID=4&OUID=9   https://vacation.eztravel.com.tw/pkgfrn/results/TPE/568/1?avbl=1&utm_source=facebook&utm_medium=ad_cvs_cvs&utm_campaign=frn_southeastasia_0306&AllianceID=202&SID=4&fbclid=IwAR1U_cFPzawxaCxQ9Gt_rY-iYEl3q_pnzmRrgvfp9akLfCDH0J4QbchfbN0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eztravel 易遊網 are successful.

eztravel 易遊網 Creative Analysis: 

eztravel 易遊網 placed a Image ad in 2020-05-28-2020-06-07, and got 180 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.eztravel 易遊網 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Taiwan,China  Taiwan,China  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

eztravel 易遊網 has the best conversion in Taiwan,China, and can advertise more in Taiwan,China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.eztravel 易遊網 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-07  2020-05-25-2020-06-04  2019-09-17-2019-12-24
During  11 days  11 days 99 days 
Like  180  163  1127
Share  8  5  20
Comment  5  1  10

Advertising effectiveness is a direct manifestation of advertising. eztravel 易遊網 ‘s Top 1 ad received 180 likes, 8 shares, 5 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eztravel 易遊網, helping eztravel 易遊網 to grasp the ad data more clearly.