Top Ads on eyewa

eyewa Background Introduction:

eyewa is the first dedicated online eyewear store for the Middle East. We have thousands of different eyeglasses, sunglasses, color contact lenses and prescription contact lenses for you to choose from

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

eyewa has been advertising and marketing on Facebook for many years. And eyewa has placed 464 of ads on the Facebook platform in the last month. In the past few years,eyewa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for eyewa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eyewa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eyewa.

BigSpy

1.eyewa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  eyewa  eyewa  eyewa
Page Categories  Sunglasses & Eyewear Store  Sunglasses & Eyewear Store  Sunglasses & Eyewear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

eyewa Marketing Objectives Analysis: 

eyewa has been operating in Sunglasses & Eyewear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eyewa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.eyewa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  eyewa eyewa 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  eyewa.com  eyewa.com  eyewa.com
CTA  SHOP_NOW    
Text Word Count 0  0  0
Like 0  0  0

eyewa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. eyewa Top 1 ads got 0 likes. eyewa uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. eyewa shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eyewa should continue to optimize the ad content.

3.eyewa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-09-24-2020-06-19  2020-01-27-2020-06-19  2020-01-27-2020-06-19
Landing Page Link  https://eyewa.com/us-en/  https://eyewa.com/ae-en/sunglasses.html?mgs_brand=2807   https://eyewa.com/ae-ar/sunglasses.html?mgs_brand=2807

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eyewa are successful.

eyewa Creative Analysis: 

eyewa placed a Carousel ad in 2019-09-24-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.eyewa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Kuwait  United Arab Emirates  United Arab Emirates
Language  English  Somali  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

eyewa has the best conversion in Kuwait, and can advertise more in Kuwait in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.eyewa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-24-2020-06-19  2020-01-27-2020-06-19  2020-01-27-2020-06-19
During  270 days  145 days 145 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. eyewa ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 270 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eyewa, helping eyewa to grasp the ad data more clearly.