Top Ads on entel

entel Background Introduction:

Para que todo lo que tenga que pasar, pase. Entel, tus posibilidades son infinitas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

entel has been advertising and marketing on Facebook for many years. And entel has placed 995 of ads on the Facebook platform in the last month. In the past few years,entel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for entel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for entel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from entel.

BigSpy

1.entel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  entel  entel  entel
Page Categories  Company  Telecommunication Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

entel Marketing Objectives Analysis: 

entel has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. entel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.entel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Entel Perú  EntelDays Día del Padre Entel Perú 
Ad Copy Text  Adquiere tu Internet Hogar Entel desde la comodidad de casa de la forma más fácil, rápida y con t...  ¡Sorprende a tu papá en su día con ofertas en equipos y accesorios! Pagando en 24 cuotas sin int...  ¡Ya puedes disfrutar de todo el contenido de Google play en tu celular! Descarga las apps que quie...
Link Description  N/A  Hasta 50% Dcto.  N/A
Website Link  bit.ly  ad.doubleclick.net  bit.ly
CTA  WATCH_MORE  WATCH_MORE  LEARN_MORE
Text Word Count 173  243  248
Like 3512  46  3525

entel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. entel Top 1 ads got 3512 likes. entel uses a sentence with the finishing touch title: “Entel Perú”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. entel shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. entel should continue to optimize the ad content.

3.entel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-06-2020-06-19  2020-06-18-2020-06-19  2020-05-26-2020-06-19
Landing Page Link  https://www.entel.pe/ofertas-y-promociones/hogar/?d=branding&utm_source=facebook&utm_medium=social_paid_brd&utm_campaign=hogar_brd&utm_content=geolocalizado_reach_ppv_hogar_brd_tutorial2&utm_term=hogar_brd_tutorial2  https://www.entel.cl/dia-del-padre/?dclid=CJuDt9Kt_ekCFYoErQYdnRENIg   https://www.entel.pe/googleplay/?utm_source=facebook&utm_medium=social_paid_brd&utm_campaign=carrier_billing&utm_content=base_reach_ppv_prepago_google_play&utm_term=carrier_billing_Google_play

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by entel are successful.

entel Creative Analysis: 

entel placed a Video ad in 2020-06-06-2020-06-19, and got 3512 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.entel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru,Venezuela  Chile  Peru
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

entel has the best conversion in Peru,Venezuela, and can advertise more in Peru,Venezuela in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.entel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-19  2020-06-18-2020-06-19  2020-05-26-2020-06-19
During  14 days  2 days 25 days 
Like  3512  46  3525
Share  191  10  316
Comment  718  38  1038

Advertising effectiveness is a direct manifestation of advertising. entel ‘s Top 1 ad received 3512 likes, 191 shares, 718 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for entel, helping entel to grasp the ad data more clearly.