Top Ads on encircled

encircled Background Introduction:

Be more with Less. Build a versatile, #minimalist closet with our modern essentials. Eco-friendly materials + ethically-made in Toronto, Canada ?? ? . Encircled is a Certified B Corporation®.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

encircled has been advertising and marketing on Facebook for many years. And encircled has placed 69 of ads on the Facebook platform in the last month. In the past few years,encircled has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for encircled on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for encircled. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from encircled.

BigSpy

1.encircled Top 3 Ads Basic Understanding

   top1  top2  top3
Name  encircled  encircled  encircled
Page Categories  Women's Clothing Store  Women's Clothing Store  Women's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

encircled Marketing Objectives Analysis: 

encircled has been operating in Women's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. encircled best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.encircled Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  encircled  Work from home made stylish. The Dressy Sweatpants Work from home made stylish. The Dressy Sweatpants 
Ad Copy Text  Style, comfort or sustainability? Don't compromise. Get a wardrobe that does it all.  Sweatpants, but make 'em nice ❤️  Sweatpants, but make 'em nice ❤️
Link Description  N/A  The sweatpants you can wear to work or to work from home. Made from a sustainable blend of MicroModal fabric, these pants are super soft, easy to dress up or down and most importantly - comfortable. Ethically-made in Canada. You'll want to live in these pants by Encircled.  We've always believed that comfort + style need to go together in your closet. Now, more than ever staying home, staying stylish and feeling comfy are key. Our Dressy Sweatpants are the perfect pant to any outfit for whatever the day brings.
Website Link  www.encircled.co  www.encircled.co  www.encircled.co
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 84  36  36
Like 0  1  27

encircled Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. encircled Top 1 ads got 0 likes. encircled uses a sentence with the finishing touch title: “encircled”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. encircled shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. encircled should continue to optimize the ad content.

3.encircled Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-26-2020-06-15  2020-06-12-2020-06-12  2020-05-06-2020-06-08
Landing Page Link  https://www.encircled.co/products/the-chrysalis-cardi-petite?fbclid=IwAR3t4M0saX1TtxVr8IHEYzMAIFviQbH2_yq9jtj9kAMDqN6M-8Pt_xM7LLs  https://www.encircled.co/collections/pants/products/the-dressy-sweatpant?utm_source=6192015901570&utm_medium=6192017058770&utm_campaign=MRS+-+US+-+A2+-+Warm&utm_content=US+-+W+-+18%2B+-+Engaged+365+/+WV+180+-+Feeds&fbclid=IwAR3eiDVO0Nj79vw-LsXstV1_GE8E6MGUPWhOwv5kAObXurPm73hYD5k0vt8   https://www.encircled.co/collections/pants/products/the-dressy-sweatpant

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by encircled are successful.

encircled Creative Analysis: 

encircled placed a Carousel ad in 2020-05-26-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.encircled Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

encircled has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.encircled Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-15  2020-06-12-2020-06-12  2020-05-06-2020-06-08
During  21 days  1 days 34 days 
Like  0  1  27
Share  0  1  3
Comment  0  0  6

Advertising effectiveness is a direct manifestation of advertising. encircled ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for encircled, helping encircled to grasp the ad data more clearly.