Top Ads on empik

empik Background Introduction:

Witamy wszystkich na oficjalnej stronie Empiku na Facebooku! Empik S.A. z siedzibą w Warszawie przetwarza Twoje Dane osobowe w celu obsługi zapytań, statystycznym i analitycznym. Więcej informacji w Zasadach Ochrony Prywatności.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

empik has been advertising and marketing on Facebook for many years. And empik has placed 506 of ads on the Facebook platform in the last month. In the past few years,empik has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for empik on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for empik. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from empik.

BigSpy

1.empik Top 3 Ads Basic Understanding

   top1  top2  top3
Name  empik  empik  empik
Page Categories  Publisher  Author  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

empik Marketing Objectives Analysis: 

empik has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. empik best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.empik Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  „Tajne życie. Kobieta w służbie CIA" Amaryllis Fox  Wznowienie bestsellera Empik Music 
Ad Copy Text   Bestsellerowy reportaż kobiety-szpiega, która infiltrowała najniebezpieczniejsze grupy terroryst...  Daj się porwać jego spojrzeniu ...  Kogo wybierasz: Tacosiadło czy Podmingwaya? ????
Link Description  Książka Tajne życie autorstwa Fox Amaryllis , dostępna w Sklepie EMPIK.COM w cenie 25,99 zł . Przeczytaj recenzję Tajne życie. Zamów dostawę do dowolnego salonu i zapłać przy odbiorze!  N/A  Kogo wybierasz: Tacosiadło czy Podmingwaya?
Website Link  www.empik.com  www.empik.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 736  36  49
Like 916  311  88

empik Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. empik Top 1 ads got 916 likes. empik uses a sentence with the finishing touch title: “„Tajne życie. Kobieta w służbie CIA" Amaryllis Fox”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. empik shared 736 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. empik should continue to optimize the ad content.

3.empik Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-19  2020-06-10-2020-06-19  2020-06-16-2020-06-18
Landing Page Link  https://www.empik.com/tajne-zycie-fox-amaryllis,p1240113039,ksiazka-p  https://www.empik.com/oczy-wilka-tom-1-sinicka-alicja,p1240964947,ksiazka-p?fbclid=IwAR3ZHcYhucT-fZn3qN68UaMzPU1GTN0xGwhlxQofPuWUjwMSnkx5y0NPmQM   https://www.facebook.com/empik.music/photos/a.112474797167331/121253056289505/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by empik are successful.

empik Creative Analysis: 

empik placed a Image ad in 2020-06-02-2020-06-19, and got 916 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.empik Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

empik has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.empik Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-06-10-2020-06-19  2020-06-16-2020-06-18
During  18 days  10 days 1 days 
Like  916  311  88
Share  187  33  14
Comment  45  46  22

Advertising effectiveness is a direct manifestation of advertising. empik ‘s Top 1 ad received 916 likes, 187 shares, 45 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for empik, helping empik to grasp the ad data more clearly.