Top Ads on efood

efood Background Introduction:

Σκοπός μας είναι να σε κρατήσουμε μακριά από την κουζίνα, το νεροχύτη και την άβολη στιγμή που θα σκεφτείς "Πφφφ... Τελείωσε το φαγητό!"

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

efood has been advertising and marketing on Facebook for many years. And efood has placed 914 of ads on the Facebook platform in the last month. In the past few years,efood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for efood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for efood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from efood.

BigSpy

1.efood Top 3 Ads Basic Understanding

   top1  top2  top3
Name  efood  efood  efood
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

efood Marketing Objectives Analysis: 

efood has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. efood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.efood Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Τα Starbucks στο efood!  Θέλω Παγωτό! Θέλω Παγωτό! 
Ad Copy Text  Το ήθελες; Στο φέραμε! Mπες στο efood και παράγγειλε απο τα...  Kαι φαγητό και παγωτό; Εννοείται! Μπες τώρα στο efood και π...  Kαι φαγητό και παγωτό; Εννοείται! Μπες τώρα στο efood και π...
Link Description  N/A  N/A  N/A
Website Link  www.e-food.gr  www.e-food.gr  www.e-food.gr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 159  250  267
Like 78  79  350

efood Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. efood Top 1 ads got 78 likes. efood uses a sentence with the finishing touch title: “Τα Starbucks στο efood!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. efood shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. efood should continue to optimize the ad content.

3.efood Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-19  2020-06-04-2020-06-19  2020-05-25-2020-06-19
Landing Page Link  https://www.e-food.gr/delivery/menu/starbucks?t=1590757918&utm_source=facebook&utm_medium=display&utm_campaign=dis_rma_web_GR_e-FOOD.gr+-+Chains+%26+Restaurants&adset_name=Starbucks&utm_content=Starbucks&placement=Facebook_Mobile_Feed&fbclid=IwAR1p6iQB0tylBnOlsWjwX0iWu-1U5MqBSrhDI1Y-DHAW2tlISu9FzrsEf6U  https://www.e-food.gr/delivery/menu/home-burger?t=1591345264&utm_source=facebook&utm_medium=display&utm_campaign=dis_reach_web_GR_e-FOOD.gr++-+Home+Burger+-+%CE%98%CE%AD%CE%BB%CF%89+%CF%80%CE%B1%CE%B3%CF%89%CF%84%CF%8C+2020&adset_name=Lookalike+Website+Purchases+(30+days)&utm_content=HB&placement=Facebook_Mobile_Feed&fbclid=IwAR0vQ5CD8XHgC2D_PLVBMGOLOFX97yp861bg8K3lY7aqiv9dGvaoTGabLC8   https://www.e-food.gr/delivery/menu/the-big-bad-wolf?utm_source=facebook&utm_medium=display&utm_campaign=dis_reach_web_GR_e-FOOD.gr++-+BBW+%CE%98%CE%AD%CE%BB%CF%89+%CF%80%CE%B1%CE%B3%CF%89%CF%84%CF%8C+2020&adset_name=Lookalike+Website+Purchases+(30+days)&utm_content=BBW+%E2%80%93+Copy&placement=Facebook_Mobile_Feed

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by efood are successful.

efood Creative Analysis: 

efood placed a Image ad in 2020-05-29-2020-06-19, and got 78 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.efood Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Swedish  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

efood has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.efood Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-06-04-2020-06-19  2020-05-25-2020-06-19
During  22 days  16 days 26 days 
Like  78  79  350
Share  1  0  20
Comment  0  2  16

Advertising effectiveness is a direct manifestation of advertising. efood ‘s Top 1 ad received 78 likes, 1 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for efood, helping efood to grasp the ad data more clearly.