Top Ads on edureka

edureka Background Introduction:

World's most "ridiculously committed" online education platform providing courses in Big Data, Analytics, Cloud Computing, Programming, Application Development, and other trending technologies.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

edureka has been advertising and marketing on Facebook for many years. And edureka has placed 56 of ads on the Facebook platform in the last month. In the past few years,edureka has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for edureka on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for edureka. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from edureka.

BigSpy

1.edureka Top 3 Ads Basic Understanding

   top1  top2  top3
Name  edureka  edureka  edureka
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

edureka Marketing Objectives Analysis: 

edureka has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. edureka best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.edureka Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vipin Kumar  edureka Vipin Kumar 
Ad Copy Text  More than 10 million big data jobs by 2026! Be an early leader  Get an Advanced Certification in Cloud Computing from E & ICT Academy, IIT Kanpur ✅Master platf...  More than 10 million big data jobs by 2026! Be an early leader. ✓ Master essential concepts lik...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 62  381  429
Like 5  249  1

edureka Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. edureka Top 1 ads got 5 likes. edureka uses a sentence with the finishing touch title: “Vipin Kumar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. edureka shared 62 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. edureka should continue to optimize the ad content.

3.edureka Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-20-2020-06-20  2020-06-10-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://www.facebook.com/edurekaIN/?_sref_=2621356687982185&refid=28&_ft_=adid.23845066057380701:qid.6840493821731055921:mf_story_key.-3014043686283237081:is_sponsored.1:ei.AI@AQL0-MzDTOIYZKoqX3OdFxCfHMN2IevVBUp88noomafsKYjdiUKe31ovTrb91BwW8Cz-EhbJkrAIRe_1lFeK4BX-:top_level_post_id.2621356691315518:content_owner_id_new.222439217873956:page_id.222439217873956:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592676579:filter.h_nor:tds_flgs.3:actrs.222439217873956:page_insights.%7B%22222439217873956%22:%7B%22page_id%22:222439217873956,%22page_id_type%22:%22page%22,%22actor_id%22:222439217873956,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1580106953,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2621356691315518%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:222439217873956,%22page_id%22:222439217873956,%22post_id%22:2621356691315518,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/edurekaIN/?_sref_=2898683590249492&refid=28&_ft_=adid.23844962367360701:qid.6839707980074742530:mf_story_key.-6180161393895347029:is_sponsored.1:ei.AI@AQJiQi-JPXCtApOFlCf7woPSjFja3Skn0QxOyKLrHY7iTFAxr4vdQFNtyoUJxD8G5TS2jWAm89pk9zyl-zazeoYp:top_level_post_id.2898683593582825:content_owner_id_new.222439217873956:page_id.222439217873956:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592493611:filter.h_nor:tds_flgs.3:actrs.222439217873956:page_insights.%7B%22222439217873956%22:%7B%22page_id%22:222439217873956,%22page_id_type%22:%22page%22,%22actor_id%22:222439217873956,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590654587,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2898683593582825%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:222439217873956,%22page_id%22:222439217873956,%22post_id%22:2898683593582825,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/edurekaIN/?_sref_=2847780052006513&refid=28&_ft_=adid.23844811996080701:qid.6839575248282260850:mf_story_key.7665560835801082908:is_sponsored.1:ei.AI@AQIAvgy6AGsS4ulK2B9HN7WVGfdPuiJA2nO3yx97iOtyy1gMPwSVp2BobxLKT1ZPdssTGcwMp-jS3NMy6Gpya5OO:top_level_post_id.2847780048673180:content_owner_id_new.222439217873956:page_id.222439217873956:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592462191:filter.h_nor:tds_flgs.3:actrs.222439217873956:page_insights.%7B%22222439217873956%22:%7B%22page_id%22:222439217873956,%22page_id_type%22:%22page%22,%22actor_id%22:222439217873956,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588847923,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2847780048673180%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:222439217873956,%22page_id%22:222439217873956,%22post_id%22:2847780048673180,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by edureka are successful.

edureka Creative Analysis: 

edureka placed a Image ad in 2020-06-20-2020-06-20, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.edureka Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  N/A
Language  Filipino  Estonian  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

edureka has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.edureka Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-10-2020-06-18  2020-06-16-2020-06-17
During  1 days  9 days 2 days 
Like  5  249  1
Share  2  0  0
Comment  38  0  0

Advertising effectiveness is a direct manifestation of advertising. edureka ‘s Top 1 ad received 5 likes, 2 shares, 38 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for edureka, helping edureka to grasp the ad data more clearly.