Top Ads on eToro

eToro Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

eToro has been advertising and marketing on Facebook for many years. And eToro has placed 918 of ads on the Facebook platform in the last month. In the past few years,eToro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for eToro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eToro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eToro.

BigSpy

1.eToro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  eToro  eToro  eToro
Page Categories  Investing Service  Investing Service  Investing Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

eToro Marketing Objectives Analysis: 

eToro has been operating in Investing Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eToro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.eToro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Does the future taste"sweet" for Cocoa?  0 phí, 0 phải lo, 0 bỏ lỡ cơ hội ศูนย์ ไม่เสีย สักบาท 
Ad Copy Text  Does the future taste"sweet" for Cocoa? During the lockdown, chocolatiers reported increased sales a...  eToro xin giới thiệu 100% cổ phiếu, 0% hoa hồng Nhận chính xác những gì bạn đã ...  -
Link Description  N/A  N/A  N/A
Website Link  etoro.tw  partners.etoro.com  partners.etoro.com
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 217  168  276
Like 8920  583  172

eToro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. eToro Top 1 ads got 8920 likes. eToro uses a sentence with the finishing touch title: “Does the future taste"sweet" for Cocoa?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. eToro shared 217 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eToro should continue to optimize the ad content.

3.eToro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-04-2020-06-20  2020-06-08-2020-06-20  2020-06-08-2020-06-20
Landing Page Link  https://www.etoro.com/markets/cocoa?utm_medium=Facebook&utm_source=social_retention&utm_campaign=Commodities_eToroPlatform__sharoncocoa_05062020_EN&utm_content=  https://go.etoro.com/vi-vn/commission-free/v4?utm_medium=SEM&utm_source=52912&utm_content=0&utm_serial=SEA_MF_V2_2020-04-07_Smartly_AFFID_52912_&utm_campaign=SEA_MF_V2_2020-04-07_Smartly_AFFID_52912_&utm_term=&utm_medium=social&utm_source=facebook+instagram&utm_campaign=SEA_MF_V2_2020-04-07_Smartly_AFFID_52912_&utm_content=Stocks+-+USP+-+Vid+-+Loc+-+eToro+introduces+100+-+Alec+Stocks+and+copy+30s+-+Zero.+Nada.+Zilch.+-+Join+Now.+commission-freeV4&utm_id=5edf629463304f2f72747f45&fbclid=IwAR3Af5OYP3tNwyCjwAq-Lj_tE60dAP25n76tlrzQinaSExZNiiOcF39L9ZQ   https://go.etoro.com/th/commission-free/v4?utm_medium=SEM&utm_source=52912&utm_content=0&utm_serial=SEA_MF_V2_2020-04-07_Smartly_AFFID_52912_&utm_campaign=SEA_MF_V2_2020-04-07_Smartly_AFFID_52912_&utm_term=&utm_medium=social&utm_source=facebook+instagram&utm_campaign=SEA_MF_V2_2020-04-07_Smartly_AFFID_52912_&utm_content=Stocks+-+USP+-+Vid+-+Loc+-+eToro+introduces+100+-+Alec+Stocks+and+copy+30s+-+Zero.+Nada.+Zilch.+-+Join+Now.+commission-freeV4&utm_id=5edf59483da77500525dc2d5&fbclid=IwAR2x-dsVBy4Yj481hQxwgah0EMPVMgB-cEqoVO8jXlG6yi7Vbh02j63ubqk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eToro are successful.

eToro Creative Analysis: 

eToro placed a Video ad in 2020-06-04-2020-06-20, and got 8920 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.eToro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Algeria,India...  Vietnam  Thailand
Language  English  Vietnamese  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

eToro has the best conversion in Tunisia,Algeria,India..., and can advertise more in Tunisia,Algeria,India... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.eToro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-06-08-2020-06-20  2020-06-08-2020-06-20
During  17 days  13 days 13 days 
Like  8920  583  172
Share  197  21  24
Comment  132  61  19

Advertising effectiveness is a direct manifestation of advertising. eToro ‘s Top 1 ad received 8920 likes, 197 shares, 132 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eToro, helping eToro to grasp the ad data more clearly.