Top Ads on eSports 13

eSports 13 Background Introduction:

Página oficial del área de eSports de Canal 13

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

eSports 13 has been advertising and marketing on Facebook for many years. And eSports 13 has placed 247 of ads on the Facebook platform in the last month. In the past few years,eSports 13 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for eSports 13 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eSports 13. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eSports 13.

BigSpy

1.eSports 13 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  eSports 13  eSports 13  eSports 13
Page Categories  Esports League  Esports League  Esports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

eSports 13 Marketing Objectives Analysis: 

eSports 13 has been operating in Esports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eSports 13 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.eSports 13 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Copa Claro Gamer 3 - Fase de Grupos - Primera Fecha  Este sería el precio de la PlayStation 5 ¡SÍGUENOS EN TWITCH! 
Ad Copy Text  Copa Claro Gamer 3 - Fase de Grupos - Primera Fecha  Una conocida tienda asiática le puso precio a la consola y al control inalámbrico :o  Síguenos en Twitch (twitch.tv/esports13cl) y disfruta de la Copa Claro Gamer 3, edición League of ...
Link Description  N/A  ¿Cuánto costará la PlayStation 5?  Somos el área de esports de Canal 13
Website Link  www.facebook.com  www.13.cl  twitch.tv
CTA      WATCH_MORE
Text Word Count 51  86  108
Like 72  157  71

eSports 13 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. eSports 13 Top 1 ads got 72 likes. eSports 13 uses a sentence with the finishing touch title: “Copa Claro Gamer 3 - Fase de Grupos - Primera Fecha”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. eSports 13 shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eSports 13 should continue to optimize the ad content.

3.eSports 13 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-12-2020-06-17  2020-06-15-2020-06-17
Landing Page Link  https://www.facebook.com/story.php?story_fbid=318805355953612&id=1537725669670434  https://www.13.cl/esports/articulos/este-seria-el-precio-de-la-playstation-5   https://www.twitch.tv/esports13cl

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eSports 13 are successful.

eSports 13 Creative Analysis: 

eSports 13 placed a Video ad in 2020-06-17-2020-06-18, and got 72 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.eSports 13 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

eSports 13 has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.eSports 13 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-12-2020-06-17  2020-06-15-2020-06-17
During  2 days  6 days 3 days 
Like  72  157  71
Share  14  56  4
Comment  33  41  10

Advertising effectiveness is a direct manifestation of advertising. eSports 13 ‘s Top 1 ad received 72 likes, 14 shares, 33 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eSports 13, helping eSports 13 to grasp the ad data more clearly.