Top Ads on eLama

eLama Background Introduction:

Делаем работу с интернет-рекламой проще и эффективнее

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

eLama has been advertising and marketing on Facebook for many years. And eLama has placed 226 of ads on the Facebook platform in the last month. In the past few years,eLama has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for eLama on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eLama. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eLama.

BigSpy

1.eLama Top 3 Ads Basic Understanding

   top1  top2  top3
Name  eLama  eLama  eLama
Page Categories  Professional Service  Professional Service  Professional Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

eLama Marketing Objectives Analysis: 

eLama has been operating in Professional Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eLama best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.eLama Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Бесплатный видеокурс  Регистрируйтесь Регистрируйтесь  
Ad Copy Text  Курс читает Никита Кравченко. Короткие видео помогут в...  На бесплатной онлайн-конференции вы узнаете, как собир...  На вебинаре вы узнаете всё о программатик-рекламе: что ...
Link Description  N/A  На бесплатном онлайн-практикуме вы узнаете, как собирать и удерживать аудиторию с помощью Facebook Messenger. Вас ждут два практических доклада...  На вебинаре вы узнаете всё о программатик-рекламе: что это такое, как она работает, какие у нее возможности и перспективы. Спикеры...
Website Link  study.elama.ru  elama.ru  elama.ru
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 444  493  554
Like 0  0  12

eLama Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. eLama Top 1 ads got 0 likes. eLama uses a sentence with the finishing touch title: “Бесплатный видеокурс”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. eLama shared 444 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eLama should continue to optimize the ad content.

3.eLama Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-06-18-2020-06-19  2020-06-04-2020-06-16
Landing Page Link  https://study.elama.ru/reklama-na-poiske-v-yandexdirekte-ot-nastrojki-do-avtomatizatsii/?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D  https://elama.ru/webinar/facebook-messenger-dlya-biznesa/?utm_source=facebook&utm_medium=cpc&utm_campaign=webinar_facebook_messenger_2020-06-25_posts&utm_content=banner_1&utm_term=all_people   https://elama.ru/webinar/kak-programmatik-reklama-pomogaet-uvelichit-prodazhi/?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eLama are successful.

eLama Creative Analysis: 

eLama placed a Video ad in 2020-06-16-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.eLama Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

eLama has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.eLama Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-18-2020-06-19  2020-06-04-2020-06-16
During  4 days  2 days 13 days 
Like  0  0  12
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. eLama ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eLama, helping eLama to grasp the ad data more clearly.