Top Ads on eDoctor
eDoctor Background Introduction:
eDoctor là tổ chức kết nối Y Bác sĩ cho gia đình bạn.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
eDoctor has been advertising and marketing on Facebook for many years. And eDoctor has placed 30 of ads on the Facebook platform in the last month. In the past few years,eDoctor has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for eDoctor on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eDoctor. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eDoctor.
1.eDoctor Top 3 Ads Basic Understanding
|Page Categories||Home Health Care Service||Home Health Care Service||Home Health Care Service|
eDoctor Marketing Objectives Analysis:
eDoctor has been operating in Home Health Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eDoctor best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.eDoctor Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Chủ động chăm sóc sức khoẻ dễ dàng hơn với eDoctor||Đăng ký gói khám tổng quát cho ba mẹ||Đăng ký gói khám tổng quát cho ba mẹ|
|Ad Copy Text||NẾU BẠN HÚT NHIỀU HƠN 1 ĐIẾU THUỐC/NGÀY THÌ HÃY ĐI KHÁM TỔNG QUÁT NGAY! Ch...||KHI NÀO LÀ LẦN CUỐI BẠN DẪN BA MẸ ĐI KHÁM TỔNG QUÁT? Những người trên 50 tu...||KHI NÀO LÀ LẦN CUỐI BẠN DẪN BA MẸ ĐI KHÁM TỔNG QUÁT? Những người trên 50 tu...|
|Link Description||Khám tổng quát và lấy mẫu xét nghiệm tại nhà. Tiết kiệm 70% thời gian, không cần chờ đợi xếp hàng. Thực hiện bởi Medic Hòa Hảo. Bác sĩ tư vấn miễn phí||Khám tổng quát và lấy mẫu xét nghiệm tại nhà. Tiết kiệm 70% thời gian, không cần chờ đợi xếp hàng. Thực hiện bởi Medic Hòa Hảo. Bác sĩ tư vấn miễn phí||Khám tổng quát và lấy mẫu xét nghiệm tại nhà. Tiết kiệm 70% thời gian, không cần chờ đợi xếp hàng. Thực hiện bởi Medic Hòa Hảo. Bác sĩ tư vấn miễn phí|
|Text Word Count||1730||1121||1121|
eDoctor Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. eDoctor Top 1 ads got 13 likes. eDoctor uses a sentence with the finishing touch title: “Chủ động chăm sóc sức khoẻ dễ dàng hơn với eDoctor”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. eDoctor shared 1730 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eDoctor should continue to optimize the ad content.
3.eDoctor Top 3 Ads Creative Selection
|Landing Page Link||https://khamtongquat.edoctor.io/?utm_source=Facebook&utm_medium=Ad&utm_campaign=PNN&utm_content=CVS_KTQ_DNai_MAS_2534_interest_%08HutThuoc_SI1080_V1+%E2%80%93+Copy&fbclid=IwAR3soP1RDXsO2NiTR373vwPA0bJYrmIeLSlpSgDWY_KJmpWESAlxeHSGVNw||https://hh7r.app.link/SQpSQi8bFt?utm_source=Facebook&utm_medium=Ad&utm_campaign=B2C&utm_content=CVS_KTQ_CT_MAS_3545_interest_KhamChoBaMe.Generic_SI1080_V2&_p=c41329ca901c65f0e4038ffaea||https://khamtongquat.edoctor.io/?utm_source=Facebook&utm_medium=Ad&utm_campaign=B2C&utm_content=CVS_KTQ_DNai_MAS_2534_interest_KhamChoBaMe.Generic_SI1080_V1&fbclid=IwAR0Vi6H7HHolQypAN25c1tia3ZELhrhM_lE1HMXBZiK1saes4nvf_dofymY|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eDoctor are successful.
eDoctor Creative Analysis:
eDoctor placed a Image ad in 2020-06-14-2020-06-15, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.eDoctor Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
eDoctor has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.eDoctor Top 3 Ads Performance Display
|During||2 days||13 days||12 days|
Advertising effectiveness is a direct manifestation of advertising. eDoctor ‘s Top 1 ad received 13 likes, 5 shares, 4 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eDoctor, helping eDoctor to grasp the ad data more clearly.