Top Ads on eCornell

eCornell Background Introduction:

eCornell is a subsidiary of Cornell University and provides online professional and executive development to students around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

eCornell has been advertising and marketing on Facebook for many years. And eCornell has placed 154 of ads on the Facebook platform in the last month. In the past few years,eCornell has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for eCornell on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eCornell. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eCornell.

BigSpy

1.eCornell Top 3 Ads Basic Understanding

   top1  top2  top3
Name  eCornell  eCornell  eCornell
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

eCornell Marketing Objectives Analysis: 

eCornell has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eCornell best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.eCornell Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Diversity and Inclusion Certificate from Cornell  Explore Online Certificates from Cornell University Digital Marketing Certificate from Cornell - 100% Online 
Ad Copy Text  "You will find so many nuggets of goodness, so many things that you can take away and apply directly...  Staying home? Stock up on skills.  SEO. SEM. Social. Content. Email. Display. Analytics. Do you speak the language of digital marketing...
Link Description  N/A  Certificates from eCornell offer the flexibility and convenience of 100% interactive online learning, multiple payment plan options, and a career-enhancing credential.  Learn digital marketing from Cornell faculty experts.
Website Link  info.ecornell.com  start.ecornell.com  info.ecornell.com
CTA  LEARN_MORE  LEARN_MORE  APPLY_NOW
Text Word Count 209  33  101
Like 317  1406  1779

eCornell Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. eCornell Top 1 ads got 317 likes. eCornell uses a sentence with the finishing touch title: “Diversity and Inclusion Certificate from Cornell”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. eCornell shared 209 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eCornell should continue to optimize the ad content.

3.eCornell Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-04-02-2020-06-18  2018-12-12-2020-06-18
Landing Page Link  https://info.ecornell.com/diversity-and-inclusion?utm_source=facebook&utm_medium=cpc&utm_campaign=ldrshp_FB_Diversity+and+Inclusion_Interest  https://start.ecornell.com/executive-certificates?utm_source=facebook&utm_medium=cpc&utm_campaign=audience_FB_Broad+Brand+Campaign   https://info.ecornell.com/digital-marketing?utm_source=facebook&utm_medium=cpc&utm_campaign=mktganalytics_FB_Digital%20Marketing%20Enrollment%20Lookalike

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eCornell are successful.

eCornell Creative Analysis: 

eCornell placed a Video ad in 2020-06-16-2020-06-18, and got 317 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.eCornell Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

eCornell has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.eCornell Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-04-02-2020-06-18  2018-12-12-2020-06-18
During  3 days  78 days 553 days 
Like  317  1406  1779
Share  85  147  187
Comment  24  42  753

Advertising effectiveness is a direct manifestation of advertising. eCornell ‘s Top 1 ad received 317 likes, 85 shares, 24 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eCornell, helping eCornell to grasp the ad data more clearly.