Top Ads on eChoice

eChoice Background Introduction:

eChoice is a multi-award winning service that aims to make finding and applying for a home loan simple and hassle-free. www.eChoice.com.au or Call 1300 302 914.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

eChoice has been advertising and marketing on Facebook for many years. And eChoice has placed 59 of ads on the Facebook platform in the last month. In the past few years,eChoice has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for eChoice on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for eChoice. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from eChoice.

BigSpy

1.eChoice Top 3 Ads Basic Understanding

   top1  top2  top3
Name  eChoice  eChoice  eChoice
Page Categories  Loan Service  Loan Service  Loan Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

eChoice Marketing Objectives Analysis: 

eChoice has been operating in Loan Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. eChoice best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.eChoice Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Calculate Potential Home Loan Savings  N/A Federal government package offers $25,000 grants to home builders, renovators | eChoice 
Ad Copy Text  no setting  no setting  no setting
Link Description    N/A  The Australian government's 'HomeBuilder' stimulus scheme is offering $25,000 cash grants for buyers of freshly built homes or those renovating their property as part of a seven-point plan for starting up construction again and revitalising the economy.
Website Link  campaigns.echoice.com.au  campaigns.echoice.com.au  www.echoice.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

eChoice Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. eChoice Top 1 ads got 0 likes. eChoice uses a sentence with the finishing touch title: “Calculate Potential Home Loan Savings ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. eChoice shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. eChoice should continue to optimize the ad content.

3.eChoice Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-03-2020-06-09  2020-06-03-2020-06-09  2020-06-09-2020-06-09
Landing Page Link  https://campaigns.echoice.com.au/refinancing/?b=FB23&utm_source=facebook&utm_medium=social&utm_campaign=mof_refinancing&utm_term=interests&utm_content=image_1_copy_2  https://campaigns.echoice.com.au/performance/accc-urges-customers-to-review-home-loans-regularly/?b=FB24&utm_source=facebook&utm_medium=social&utm_campaign=performance_article&utm_content=headline_3_magnifying_glass_image   https://www.echoice.com.au/news/federal-government-package-offers-25000-grants-to-home-builders-renovators/?b=A9291

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by eChoice are successful.

eChoice Creative Analysis: 

eChoice placed a Image ad in 2020-06-03-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.eChoice Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  N/A  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

eChoice has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.eChoice Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-09  2020-06-03-2020-06-09  2020-06-09-2020-06-09
During  7 days  7 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. eChoice ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for eChoice, helping eChoice to grasp the ad data more clearly.