Top Ads on dtac

dtac Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

dtac has been advertising and marketing on Facebook for many years. And dtac has placed 678 of ads on the Facebook platform in the last month. In the past few years,dtac has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for dtac on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for dtac. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from dtac.

BigSpy

1.dtac Top 3 Ads Basic Understanding

   top1  top2  top3
Name  dtac  dtac  dtac
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

dtac Marketing Objectives Analysis: 

dtac has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. dtac best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.dtac Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  รับสิทธิ์บน ดีแทค แอป  dtac สั่งซื้อล่วงหน้า รับฟรีของแถมสุดพิเศษ 
Ad Copy Text  -  ได้ 2 ต่อ ต่อที่ 1 เปิดเบอร์มงคล ต่อที...  -
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  www.dtac.co.th  www.facebook.com
CTA  INSTALL_MOBILE_APP  SHOP_NOW  LEARN_MORE
Text Word Count 295  204  280
Like 103  13  4941

dtac Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. dtac Top 1 ads got 103 likes. dtac uses a sentence with the finishing touch title: “รับสิทธิ์บน ดีแทค แอป”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. dtac shared 295 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. dtac should continue to optimize the ad content.

3.dtac Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-04-16-2020-06-19  2020-06-18-2020-06-19  2020-06-11-2020-06-19
Landing Page Link  https://itunes.apple.com/app/id366758142  http://www.dtac.co.th/info/new-number-device.html?utm_source=dtac_fb&utm_medium=paid_link&utm_campaign=%7CDA:200619%7CPL:FB%7CAC:NO%7CPR:LUCKY%7CTA:PI%7CDE:CM%7CAT:CA%7CAB:2%7CAD:DE%7C   https://www.facebook.com/182638887068/posts/10159473438712069/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by dtac are successful.

dtac Creative Analysis: 

dtac placed a Image ad in 2020-04-16-2020-06-19, and got 103 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.dtac Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Spanish  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

dtac has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.dtac Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-06-19  2020-06-18-2020-06-19  2020-06-11-2020-06-19
During  65 days  2 days 9 days 
Like  103  13  4941
Share  2  0  148
Comment  1  0  114

Advertising effectiveness is a direct manifestation of advertising. dtac ‘s Top 1 ad received 103 likes, 2 shares, 1 comments in just 65 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for dtac, helping dtac to grasp the ad data more clearly.