Top Ads on dineout

dineout Background Introduction:

5 million+ diners use Dineout to discover and book tables by getting the best deals on restaurants with up to 50% Off and get cashback using Dineout Pay at 6000+ restaurants in 8 cities! Join them. Download the Dineout app now!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

dineout has been advertising and marketing on Facebook for many years. And dineout has placed 387 of ads on the Facebook platform in the last month. In the past few years,dineout has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for dineout on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for dineout. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from dineout.


1.dineout Top 3 Ads Basic Understanding

   top1  top2  top3
Name  dineout  dineout  dineout
Page Categories  Restaurant  App Page  Bar
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

dineout Marketing Objectives Analysis: 

dineout has been operating in Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. dineout best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.dineout Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Reservations  33 Гастронавта - резервация в 27 Mathús & Bar 
Ad Copy Text  Hörpuskel, tígrisrækja, bláskel, ceviche, sashimi, túnfiskur, melóna, hrogn, sítrónugrassmaj...  Същата вдъхновяваща кухня, но с отстъпка! Каним ви в 33 Ga...  Komdu á 27 og gerð vel við þig í mat og drykk! Tapas fylgir hverjum drykk á Happy Hour frá 1...
Link Description  Looking for a place to spend a wonderful evening? Reserve a table now and enjoy amazing food and ambiance at KOL Resturant.  N/A  N/A
Website Link
Text Word Count 183  262  303
Like 86  12  8

dineout Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. dineout Top 1 ads got 86 likes. dineout uses a sentence with the finishing touch title: “Reservations”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. dineout shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. dineout should continue to optimize the ad content.

3.dineout Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2019-11-19-2020-06-13  2020-06-09-2020-06-13  2020-06-09-2020-06-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by dineout are successful.

dineout Creative Analysis: 

dineout placed a Video ad in 2019-11-19-2020-06-13, and got 86 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.dineout Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Bulgaria  Iceland
Language  English  Bulgarian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

dineout has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.dineout Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-19-2020-06-13  2020-06-09-2020-06-13  2020-06-09-2020-06-12
During  208 days  5 days 4 days 
Like  86  12  8
Share  1  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. dineout ‘s Top 1 ad received 86 likes, 1 shares, 1 comments in just 208 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for dineout, helping dineout to grasp the ad data more clearly.