Top Ads on digibank by DBS

digibank by DBS Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

digibank by DBS has been advertising and marketing on Facebook for many years. And digibank by DBS has placed 111 of ads on the Facebook platform in the last month. In the past few years,digibank by DBS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for digibank by DBS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for digibank by DBS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from digibank by DBS.

1.digibank by DBS Top 3 Ads Basic Understanding

digibank by DBS Marketing Objectives Analysis: 

digibank by DBS has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. digibank by DBS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.digibank by DBS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

digibank by DBS Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. digibank by DBS Top 1 ads got 41 likes. digibank by DBS uses a sentence with the finishing touch title: “Klik! Gratis Tarik Tunai”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. digibank by DBS shared 290 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. digibank by DBS should continue to optimize the ad content.

3.digibank by DBS Top 3 Ads Creative Selection

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by digibank by DBS are successful.

digibank by DBS Creative Analysis: 

digibank by DBS placed a Carousel ad in 2020-04-02-2020-06-11, and got 41 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.digibank by DBS Top 3 Ads Audience Analysis:

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

digibank by DBS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.digibank by DBS Top 3 Ads Performance Display

Advertising effectiveness is a direct manifestation of advertising. digibank by DBS ‘s Top 1 ad received 41 likes, 0 shares, 6 comments in just 71 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for digibank by DBS, helping digibank by DBS to grasp the ad data more clearly.