Top Ads on cricket.com.au

cricket.com.au Background Introduction:

Cricket news, scores and highlights produced by Cricket Australia's digital content team. For official CA communication, like the 'Cricket Australia' page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

cricket.com.au has been advertising and marketing on Facebook for many years. And cricket.com.au has placed 55 of ads on the Facebook platform in the last month. In the past few years,cricket.com.au has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for cricket.com.au on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for cricket.com.au. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from cricket.com.au.

BigSpy

1.cricket.com.au Top 3 Ads Basic Understanding

   top1  top2  top3
Name  cricket.com.au  cricket.com.au  cricket.com.au
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

cricket.com.au Marketing Objectives Analysis: 

cricket.com.au has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. cricket.com.au best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.cricket.com.au Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Top 20 in 2020: The full countdown  Ponting reflects on facing lightning Akhtar at the WACA Weird & wacky moments of 2019-20 
Ad Copy Text  Here it is! Enjoy the complete countdown of the very best moments in Test cricket to happen on Austr...  When Ricky Ponting describes it as 'the quickest bowling I've ever faced', you know it's quick! ⚡ ...  Sprinting umpires, bizarre dismissals and some memorable crowd catches ... there were a few unusual ...
Link Description  N/A  N/A  N/A
Website Link  www.cricket.com.au  www.facebook.com  www.facebook.com
CTA      
Text Word Count 131  199  134
Like 90  33525  4333

cricket.com.au Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. cricket.com.au Top 1 ads got 90 likes. cricket.com.au uses a sentence with the finishing touch title: “Top 20 in 2020: The full countdown”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. cricket.com.au shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. cricket.com.au should continue to optimize the ad content.

3.cricket.com.au Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-06-2020-05-07  2020-04-15-2020-04-16  2020-04-09-2020-04-09
Landing Page Link  https://www.cricket.com.au/video/top-20-in-2020-best-test-moments-in-australia-20-years-siddle-waugh-warne-johnson-mcgrath-warner/2020-05-07  https://www.facebook.com/85633169312/posts/10158257010144313/   https://www.facebook.com/cricketcomau/videos/907343719689399/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by cricket.com.au are successful.

cricket.com.au Creative Analysis: 

cricket.com.au placed a Image ad in 2020-05-06-2020-05-07, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.cricket.com.au Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  N/A  Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

cricket.com.au has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.cricket.com.au Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-05-07  2020-04-15-2020-04-16  2020-04-09-2020-04-09
During  2 days  2 days 1 days 
Like  90  33525  4333
Share  3  2068  182
Comment  11  408  29

Advertising effectiveness is a direct manifestation of advertising. cricket.com.au ‘s Top 1 ad received 90 likes, 3 shares, 11 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for cricket.com.au, helping cricket.com.au to grasp the ad data more clearly.