Top Ads on comico(コミコ)

comico(コミコ) Background Introduction:

comico(コミコ)は、毎日新着!人気のオリジナルマンガ・ノベルがお楽しみいただけます。 http://www.comico.jp/lp/app/index.nhn

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

comico(コミコ) has been advertising and marketing on Facebook for many years. And comico(コミコ) has placed 156 of ads on the Facebook platform in the last month. In the past few years,comico(コミコ) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for comico(コミコ) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for comico(コミコ). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from comico(コミコ).

BigSpy

1.comico(コミコ) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  comico(コミコ)  comico(コミコ)  comico(コミコ)
Page Categories  Computers & Internet Website  Computers & Internet Website  Computers & Internet Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

comico(コミコ) Marketing Objectives Analysis: 

comico(コミコ) has been operating in Computers & Internet Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. comico(コミコ) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.comico(コミコ) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  無料マンガはcomico!  WhatsApp에서 채팅하기 無料マンガはcomico! 
Ad Copy Text  「2章50話達成記念」1章94話まで無料!  『傷だらけの悪魔』 #今なら100話まで無料 いじめのターゲットになった舞...  『親になるということ』 仕事は出来るけど、イマイチ親にはなり切れてい...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  USE_MOBILE_APP  USE_MOBILE_APP  USE_MOBILE_APP
Text Word Count 51  175  112
Like 2  4  10

comico(コミコ) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. comico(コミコ) Top 1 ads got 2 likes. comico(コミコ) uses a sentence with the finishing touch title: “無料マンガはcomico!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. comico(コミコ) shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. comico(コミコ) should continue to optimize the ad content.

3.comico(コミコ) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-03-2020-06-07  2020-05-24-2020-05-28  2020-05-20-2020-05-25
Landing Page Link  https://play.google.com/store/apps/details?id=jp.comico&fbclid=IwAR2gn8kfzHovZ1KpB7CgMm7d6N46vUGdZjM23XSmen9VZ4cnHPArr6YZaOU  https://play.google.com/store/apps/details?id=jp.comico&fbclid=IwAR0AQ8py8eFrk2edAUGKsFMoXw8wOYIn6PhLuH8ZPGGCc1lOfNwGNT3hOTQ   https://play.google.com/store/apps/details?id=jp.comico&fbclid=IwAR0g7rVMMdCwFGN46DlH28DXkxmkaOUOGhCJbHBLp0UOM85Bsc_YJmiQh-s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by comico(コミコ) are successful.

comico(コミコ) Creative Analysis: 

comico(コミコ) placed a Carousel ad in 2020-06-03-2020-06-07, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.comico(コミコ) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Japanese  Korean  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

comico(コミコ) has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.comico(コミコ) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-07  2020-05-24-2020-05-28  2020-05-20-2020-05-25
During  5 days  5 days 6 days 
Like  2  4  10
Share  0  0  0
Comment  0  1  3

Advertising effectiveness is a direct manifestation of advertising. comico(コミコ) ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for comico(コミコ), helping comico(コミコ) to grasp the ad data more clearly.