Top Ads on charity: water

charity: water Background Introduction:

We're working every day to reinvent charity while bringing clean drinking water to the 663 million people living without. Join us.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

charity: water has been advertising and marketing on Facebook for many years. And charity: water has placed 120 of ads on the Facebook platform in the last month. In the past few years,charity: water has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for charity: water on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for charity: water. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from charity: water.

BigSpy

1.charity: water Top 3 Ads Basic Understanding

   top1  top2  top3
Name  charity: water  charity: water  charity: water
Page Categories  Charity Organization  Nonprofit Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

charity: water Marketing Objectives Analysis: 

charity: water has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. charity: water best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.charity: water Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Water changed his life, then millions of others.  785 million people lack access to safe water. Crisis Response: Safe Water for Handwashing 
Ad Copy Text  At 28 years old, Scott Harrison had it all. A top nightclub promoter in New York City, his life was ...  Access to safe water improves health and saves lives. Donate today to empower people with safe water...  no setting
Link Description  N/A  Give the gift of safe water today.  A nonprofit clean water charity & Christian Engineering Ministry that builds sustainable clean water solutions in developing countries and disaster areas.
Website Link  charitywater.org  water.org  events.watermission.org
CTA  LEARN_MORE  DONATE_NOW  DONATE_NOW
Text Word Count 626  101  0
Like 3545  10  0

charity: water Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. charity: water Top 1 ads got 3545 likes. charity: water uses a sentence with the finishing touch title: “Water changed his life, then millions of others.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. charity: water shared 626 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. charity: water should continue to optimize the ad content.

3.charity: water Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-13-2020-06-17  2020-05-29-2020-06-05  2020-05-21-2020-06-02
Landing Page Link  https://www.charitywater.org/donate/default  https://water.org/donate/?solicitor=97770&utm_campaign=EOYprospect&utm_medium=paidsocial&utm_source=dmh&utm_content=still&utm_term=2019&fbclid=IwAR21RHmqoJKl3nrrzj1IIMhSLn8jlve75R0odB0kjtKJSFFcjJDvr3oh0V0   https://events.watermission.org/site/Donation2;jsessionid=00000000.app20118b?df_id=3904&mfc_pref=T&3904.donation=form1&NONCE_TOKEN=1835F163B878E833772BDC3D8FDCE091&utm_source=FBAd&utm_medium=Blog&utm_campaign=COVID-19

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by charity: water are successful.

charity: water Creative Analysis: 

charity: water placed a Video ad in 2020-05-13-2020-06-17, and got 3545 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.charity: water Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel,United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

charity: water has the best conversion in Israel,United States, and can advertise more in Israel,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.charity: water Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-17  2020-05-29-2020-06-05  2020-05-21-2020-06-02
During  36 days  8 days 13 days 
Like  3545  10  0
Share  1095  0  0
Comment  192  0  0

Advertising effectiveness is a direct manifestation of advertising. charity: water ‘s Top 1 ad received 3545 likes, 1095 shares, 192 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for charity: water, helping charity: water to grasp the ad data more clearly.