Top Ads on bradesco

bradesco Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

bradesco has been advertising and marketing on Facebook for many years. And bradesco has placed 156 of ads on the Facebook platform in the last month. In the past few years,bradesco has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for bradesco on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for bradesco. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from bradesco.

BigSpy

1.bradesco Top 3 Ads Basic Understanding

   top1  top2  top3
Name  bradesco  bradesco  bradesco
Page Categories  Bank  Financial Service  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

bradesco Marketing Objectives Analysis: 

bradesco has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. bradesco best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.bradesco Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Empoderar-se é reinventar o futuro. #AliadosPeloRespeito  Guia IR 2020 bradesco 
Ad Copy Text  Abrir espaço para a diversidade é uma de nossas missões para garantirmos o respeito à pluralidad...  Declare seu IR 2020 sem complicações. Prime apresenta um guia especial com o passo a passo de como...  Milhões de brasileiros não podem ficar em casa agora. Eles se desafiam e se reinventam para fazer ...
Link Description  N/A  N/A  Abra sua Conta, Simule Empréstimos, Crédito Imobiliário, faça Transferências, Investimentos, Consórcios e peça 2ª via de Boleto pelo Site Bradesco.
Website Link  www.facebook.com  banco.bradesco  banco.bradesco
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 1161  1456  879
Like 18868  485  10822

bradesco Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. bradesco Top 1 ads got 18868 likes. bradesco uses a sentence with the finishing touch title: “Empoderar-se é reinventar o futuro. #AliadosPeloRespeito”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. bradesco shared 1161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. bradesco should continue to optimize the ad content.

3.bradesco Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-02-2020-06-18  2020-06-10-2020-06-17  2020-06-05-2020-06-13
Landing Page Link  https://www.facebook.com/bradesco/videos/256215275630675/  https://banco.bradesco/html/prime/promocoes/guia-ir-2020/index.shtm?utm_source=facebook&utm_medium=cpm&utm_campaign=202006::a2:prime:acoes_social_junho_2020:con:social:facebook:todos:guia-ir&utm_content=20200612:faceinsta:feed:1080x1080:video-feed_guia-ir_12-06:custom-audience:base-clientes:feed_fb-ig_ca__guia-ir   https://banco.bradesco/html/classic/index.shtm?utm_source=instagram&utm_medium=cpv&utm_campaign=202005::a3:institucional_-_corporacao:resiliencia:awa:video:instagram:todos:desktopemobile&utm_content=20200530:news_feed:video_30:1x1:resiliencia_video60:custom-audience:interesses:ig

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by bradesco are successful.

bradesco Creative Analysis: 

bradesco placed a Video ad in 2020-06-02-2020-06-18, and got 18868 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.bradesco Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Romanian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

bradesco has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.bradesco Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-10-2020-06-17  2020-06-05-2020-06-13
During  17 days  8 days 9 days 
Like  18868  485  10822
Share  3654  87  722
Comment  2292  15  274

Advertising effectiveness is a direct manifestation of advertising. bradesco ‘s Top 1 ad received 18868 likes, 3654 shares, 2292 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for bradesco, helping bradesco to grasp the ad data more clearly.