Top Ads on bigKARRIERE

bigKARRIERE Background Introduction:

bigKARRIERE ist deine tägliche Informationsdosis rund um die Themen Schule, Ausbildung, Studium und Karriere.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

bigKARRIERE has been advertising and marketing on Facebook for many years. And bigKARRIERE has placed 18 of ads on the Facebook platform in the last month. In the past few years,bigKARRIERE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for bigKARRIERE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for bigKARRIERE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from bigKARRIERE.


1.bigKARRIERE Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Career Counselor  Career Counselor  Career Counselor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

bigKARRIERE Marketing Objectives Analysis: 

bigKARRIERE has been operating in Career Counselor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. bigKARRIERE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.bigKARRIERE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  In nur 10 min Studienplatz sichern!  Theorie Vs. Praxis? An bigKARRIERE 
Ad Copy Text  Du hast ein Date: Und zwar ein Speeddating mit deiner Karriere!  no setting  DEIN WOCHENENDPROGRAMM DELUXE! Sei bereit für 'ne neue Challenge und starte in die spannende Ausbil...
Link Description  … beim Speeddating am 15. Mai der DHBW Mosbach >>  N/A  N/A
Website Link
Text Word Count 63  0  163
Like 0  0  0

bigKARRIERE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. bigKARRIERE Top 1 ads got 0 likes. bigKARRIERE uses a sentence with the finishing touch title: “In nur 10 min Studienplatz sichern!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. bigKARRIERE shared 63 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. bigKARRIERE should continue to optimize the ad content.

3.bigKARRIERE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-04-15-2019-04-22  2019-03-25-2019-04-22  2019-04-16-2019-04-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by bigKARRIERE are successful.

bigKARRIERE Creative Analysis: 

bigKARRIERE placed a Image ad in 2019-04-15-2019-04-22, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.bigKARRIERE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  German  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

bigKARRIERE has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.bigKARRIERE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-15-2019-04-22  2019-03-25-2019-04-22  2019-04-16-2019-04-22
During  8 days  29 days 7 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. bigKARRIERE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for bigKARRIERE, helping bigKARRIERE to grasp the ad data more clearly.