Top Ads on beCHARGE

beCHARGE Background Introduction:

Bienvenue sur la page officielle de beCHARGE Welkom op de officiële pagina van beCHARGE Welcome to the official page of beCHARGE

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

beCHARGE has been advertising and marketing on Facebook for many years. And beCHARGE has placed 7 of ads on the Facebook platform in the last month. In the past few years,beCHARGE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for beCHARGE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for beCHARGE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from beCHARGE.

BigSpy

1.beCHARGE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  beCHARGE  beCHARGE  beCHARGE
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

beCHARGE Marketing Objectives Analysis: 

beCHARGE has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. beCHARGE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.beCHARGE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tous les codes online pour vos marques préférées.  beCHARGE De beste prijzen vind je op beCHARGE.be 
Ad Copy Text  Nous avons plus de points communs que vous pensez !  no setting  Enorm veel plezier in Plopsa aan knalprijzen! De Plopsa-parken wachten op jou!
Link Description  Sur beCHARGE, trouvez rapidement les produits les plus populaires. Vous pouvez aussi faire votre recherche via nos catégories de produits et trouver votre marque préférée.  N/A  Tickets zijn het hele jaar geldig en zonder extra kosten.
Website Link  www.becharge.fr  www.becharge.com  www.becharge.be
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 51  0  78
Like 9  0  24

beCHARGE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. beCHARGE Top 1 ads got 9 likes. beCHARGE uses a sentence with the finishing touch title: “Tous les codes online pour vos marques préférées.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. beCHARGE shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. beCHARGE should continue to optimize the ad content.

3.beCHARGE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-10-02-2020-06-10  2020-03-25-2020-03-25  2019-04-10-2019-04-21
Landing Page Link  https://www.becharge.fr/fr-fr?utm_source=facebook&utm_medium=CPV&utm_campaign=FB+ALL+FRfra&utm_term=IM&utm_content=CARDS  https://www.becharge.com/?utm_source=facebook&utm_medium=CPV&utm_campaign=FB+GAMINGcv19+all&utm_term=CARR&utm_content=GAMES&https://www.becharge.com?utm_source=facebook&fbclid=IwAR3spSfab2cURf8EjCY2gNyoMtfHH_6_w-bsn2XHAIgEZDc12lVgJxkgsCE   https://www.becharge.be/be-fr/Home/Parcs-d-attractions-12?utm_source=facebook&utm_medium=CPV&utm_campaign=FB+PARCS+PLOPSA+BELfr&utm_term=IM&utm_content=PLOPSA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by beCHARGE are successful.

beCHARGE Creative Analysis: 

beCHARGE placed a Image ad in 2019-10-02-2020-06-10, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.beCHARGE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  Italy  Belgium
Language  French  Indonesian  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

beCHARGE has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.beCHARGE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-02-2020-06-10  2020-03-25-2020-03-25  2019-04-10-2019-04-21
During  253 days  1 days 12 days 
Like  9  0  24
Share  1  0  12
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. beCHARGE ‘s Top 1 ad received 9 likes, 1 shares, 0 comments in just 253 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for beCHARGE, helping beCHARGE to grasp the ad data more clearly.