Top Ads on autoTRADER.ca

autoTRADER.ca Background Introduction:

Where Canadians click with cars. Visit us at www.autoTRADER.ca

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

autoTRADER.ca has been advertising and marketing on Facebook for many years. And autoTRADER.ca has placed 64 of ads on the Facebook platform in the last month. In the past few years,autoTRADER.ca has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for autoTRADER.ca on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for autoTRADER.ca. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from autoTRADER.ca.

BigSpy

1.autoTRADER.ca Top 3 Ads Basic Understanding

   top1  top2  top3
Name  autoTRADER.ca  autoTRADER.ca  autoTRADER.ca
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

autoTRADER.ca Marketing Objectives Analysis: 

autoTRADER.ca has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. autoTRADER.ca best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.autoTRADER.ca Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  5 of the Ugliest Cars You Can Buy Today  1986 Rolls-Royce Silver Spur Top 10 Cheapest All-Wheel-Drive Vehicles in Canada in 2020 
Ad Copy Text  Cover your eyes!  The Most Cars, The Best Deals  Affordable AWD cars are a Canadian favourite!
Link Description  Subjective styling can be objectively ugly  N/A  Extra traction without extra cash
Website Link  www.autotrader.ca  www.autotrader.ca  www.autotrader.ca
CTA    SHOP_NOW  
Text Word Count 16  29  45
Like 1556  0  329

autoTRADER.ca Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. autoTRADER.ca Top 1 ads got 1556 likes. autoTRADER.ca uses a sentence with the finishing touch title: “5 of the Ugliest Cars You Can Buy Today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. autoTRADER.ca shared 16 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. autoTRADER.ca should continue to optimize the ad content.

3.autoTRADER.ca Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-25-2020-06-18  2020-05-25-2020-06-12  2020-06-03-2020-06-10
Landing Page Link  https://www.autotrader.ca/newsfeatures/20200525/5-of-the-ugliest-cars-you-can-buy-today?utm_source=Facebook&utm_medium=Display&utm_content=Native-NF-20200525_Ugliest_Cars&utm_campaign=CA-DSP-DM-EN-CONTENT&fbclid=IwAR0v_NZWByyXWbMCoq1wsiJsa-879SsBNpEhx1D971Kskxd21s-Dh7OEjWM  https://www.autotrader.ca/a/Rolls-Royce/Silver%20Spur/Edmonton/AB/5_19046747_20100812093111481/?loc=T5S1X2&utm_source=Facebook&utm_medium=DSP&utm_content=ad1&utm_campaign=CA-DSP-DM-EN-REMARKETING_CATALOG&fbclid=IwAR0YBr9Oi1oXeFq9sLrF8dmxnUzxfxUEgOP2WAvGkvtsS2PGXyuyIzq5SCI   https://www.autotrader.ca/newsfeatures/20200603/top-10-cheapest-all-wheel-drive-vehicles-in-canada-in-2020?utm_source=Facebook&utm_medium=Display&utm_content=Native-NF-20200604_Cheapest_AWD_Vehicles&utm_campaign=CA-DSP-DM-EN-CONTENT&fbclid=IwAR3n7S1Db0yvhlZlnizCaKwGdRGXFZMBOzjRDH-eAdRqXr-5PRmNpW7DhaY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by autoTRADER.ca are successful.

autoTRADER.ca Creative Analysis: 

autoTRADER.ca placed a Image ad in 2020-05-25-2020-06-18, and got 1556 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.autoTRADER.ca Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

autoTRADER.ca has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.autoTRADER.ca Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-18  2020-05-25-2020-06-12  2020-06-03-2020-06-10
During  25 days  19 days 8 days 
Like  1556  0  329
Share  198  1  22
Comment  357  0  10

Advertising effectiveness is a direct manifestation of advertising. autoTRADER.ca ‘s Top 1 ad received 1556 likes, 198 shares, 357 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for autoTRADER.ca, helping autoTRADER.ca to grasp the ad data more clearly.