Top Ads on airBaltic

airBaltic Background Introduction:

Welcome to the official Facebook page of airBaltic! We are here to hear you and to serve you. Visit us on

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

airBaltic has been advertising and marketing on Facebook for many years. And airBaltic has placed 278 of ads on the Facebook platform in the last month. In the past few years,airBaltic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for airBaltic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for airBaltic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from airBaltic.


1.airBaltic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  airBaltic  airBaltic  airBaltic
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

airBaltic Marketing Objectives Analysis: 

airBaltic has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. airBaltic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.airBaltic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ryga - kainos nuo €54  Rūpējamies par jūsu drošu ceļošanu! Lidosim kopā! Paldies par atbalstu airBaltic! 
Ad Copy Text  Kita kryptis Ryga? Keliauk patogiai su airBaltic!  -  Paldies par neizmērojamo atbalstu un uzticību airBaltic , ko pēdējās nedēļās esam izjutuši ...
Link Description  airBaltic flies only with the new Airbus A220-300 aircraft.  N/A  N/A
Website Link
Text Word Count 49  380  375
Like 0  723  556

airBaltic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. airBaltic Top 1 ads got 0 likes. airBaltic uses a sentence with the finishing touch title: “Ryga - kainos nuo €54”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. airBaltic shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. airBaltic should continue to optimize the ad content.

3.airBaltic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-18-2020-06-19  2020-05-21-2020-05-28  2020-05-14-2020-05-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by airBaltic are successful.

airBaltic Creative Analysis: 

airBaltic placed a Image ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.airBaltic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  Latvia,Lithuania  Latvia,Lithuania
Language  English  Latvian  Latvian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

airBaltic has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.airBaltic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-05-21-2020-05-28  2020-05-14-2020-05-19
During  2 days  8 days 6 days 
Like  0  723  556
Share  21  195  147
Comment  0  29  39

Advertising effectiveness is a direct manifestation of advertising. airBaltic ‘s Top 1 ad received 0 likes, 21 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for airBaltic, helping airBaltic to grasp the ad data more clearly.