Top Ads on agoda

agoda Background Introduction:

Incredible deals on accommodation in beautiful destinations around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

agoda has been advertising and marketing on Facebook for many years. And agoda has placed 1400 of ads on the Facebook platform in the last month. In the past few years,agoda has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for agoda on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for agoda. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from agoda.

BigSpy

1.agoda Top 3 Ads Basic Understanding

   top1  top2  top3
Name  agoda  agoda  agoda
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

agoda Marketing Objectives Analysis: 

agoda has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. agoda best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.agoda Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Emario Mondulkiri Resort, Sen Monorom  Biệt Thá»± Tuần Châu kingly, Ha Long โรงแรมท็อปแลนด์, พิษณุโลก 
Ad Copy Text  UP TO 80% OFF TODAY! Book your room in Sen Monorom before prices go up  -  à¸—ี่พักดีที่สุดในà¸...
Link Description  Click to check our deals now!  Nhấn vào để xem ưu đãi ngay!  คลิกดูที่พักได้เลย
Website Link  www.agoda.com  www.agoda.com  www.agoda.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 70  167  388
Like 0  0  0

agoda Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. agoda Top 1 ads got 0 likes. agoda uses a sentence with the finishing touch title: “Emario Mondulkiri Resort, Sen Monorom”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. agoda shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. agoda should continue to optimize the ad content.

3.agoda Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-30-2020-06-18  2020-05-31-2020-06-18  2020-03-22-2020-06-17
Landing Page Link  https://www.agoda.com/search?selectedproperty=13347827&city=513400&checkin=2020-06-18&checkout=2020-06-19&site_id=1804317&campaign_id=23844143485860487&adset_id=23844395490330487&ad_id=23844395493970487&placement=Facebook_Mobile_Feed&feed=en-us_C&los=1  https://www.agoda.com/vi-vn/search?selectedproperty=486825&city=2758&checkin=2020-06-19&checkout=2020-06-20&site_id=1804293&campaign_id=23844140304210487&adset_id=23844750441920487&ad_id=23844750446600487&placement=Facebook_Mobile_Feed&feed=vi-vn_A&los=1   https://www.agoda.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by agoda are successful.

agoda Creative Analysis: 

agoda placed a Carousel ad in 2020-03-30-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.agoda Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Thailand
Language  English  Vietnamese  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

agoda has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.agoda Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-30-2020-06-18  2020-05-31-2020-06-18  2020-03-22-2020-06-17
During  81 days  19 days 88 days 
Like  0  0  0
Share  11  3  5
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. agoda ‘s Top 1 ad received 0 likes, 11 shares, 0 comments in just 81 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for agoda, helping agoda to grasp the ad data more clearly.