Top Ads on adidas

adidas Background Introduction:

Rejoignez la page Facebook officielle adidas. adidas is all in.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

adidas has been advertising and marketing on Facebook for many years. And adidas has placed 3850 of ads on the Facebook platform in the last month. In the past few years,adidas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for adidas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for adidas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from adidas.

BigSpy

1.adidas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  adidas  adidas  adidas
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

adidas Marketing Objectives Analysis: 

adidas has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. adidas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.adidas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shop adidas on Lazada now  เลือกซื้อสินค้า adidas ที่ Lazada เลย! Sezonowa wyprzedaż 
Ad Copy Text  Father's Day Sale is happening today on Lazada! Up to 44% OFF. Shop your favourite styles now to enj...  -  Wybierz to, czego potrzebujesz, by zawsze dobrze wyglądać. Skorzystaj ze zniżki do 50%.
Link Description  Shop online with adidas now! Visit adidas on Lazada.  Shop online with adidas now! Visit adidas on Lazada.  N/A
Website Link  c.lazada.com.my  c.lazada.co.th  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 132  445  90
Like 422  1865  27

adidas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. adidas Top 1 ads got 422 likes. adidas uses a sentence with the finishing touch title: “Shop adidas on Lazada now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. adidas shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. adidas should continue to optimize the ad content.

3.adidas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-14-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://c.lazada.com.my/t/c.Qkie6?intent=false&fallback=true&url=https://www.lazada.com.my/shop/adidas-malaysia/&fbclid=IwAR0UvPF-KHIyAVEZnC3FOFuSZHdNF7yJNhGwLSpZ70GnEhNfAy_XEaeIEKQ  https://c.lazada.co.th/t/c.Z47Y16?intent=false&fallback=true&url=https://www.lazada.co.th/shop/adidasthailand/?path%3Dpromotion-49-0.htm%26tab%3Dpromotion   https://www.facebook.com/adidas/?_vref_=892281644612894&refid=28&_ft_=adid.23845054325600304:qid.6839046770592296313:mf_story_key.8768422903776937193:is_sponsored.1:ei.AI@AQJWCpChbwwyJv74gZ-nDOpX0qFk3RAYFSymUFX7RqClfuKGzscS2jnwk--76D-8vncvTuANFtNTVvD-TsOg6LEq:top_level_post_id.892281644612894:content_owner_id_new.182162001806727:call_to_action_type.LEARN_MORE:page_id.182162001806727:src.22:photo_id.892281644612894:story_location.5:story_attachment_style.rich_media_collection:view_time.1592339058:filter.h_nor:tds_flgs.3:actrs.182162001806727:page_insights.%7B%22182162001806727%22:%7B%22page_id%22:182162001806727,%22page_id_type%22:%22page%22,%22actor_id%22:182162001806727,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1592299905,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B892281644612894%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:182162001806727,%22page_id%22:182162001806727,%22post_id%22:892281644612894,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by adidas are successful.

adidas Creative Analysis: 

adidas placed a Image ad in 2020-06-17-2020-06-20, and got 422 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.adidas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Thailand  Poland
Language  English  English  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

adidas has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.adidas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-14-2020-06-20  2020-06-15-2020-06-20
During  4 days  7 days 6 days 
Like  422  1865  27
Share  28  82  0
Comment  20  21  0

Advertising effectiveness is a direct manifestation of advertising. adidas ‘s Top 1 ad received 422 likes, 28 shares, 20 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for adidas, helping adidas to grasp the ad data more clearly.